Seo 4 takeaways that shape how campaigns perform PPC for ecommerce operates differently from PPC for lead gen or SaaS. The way campaigns learn, the volume of conversion data, and the role each platform plays all require a distinct approach. After…
Seo What is off-page optimization? Search has moved far beyond blue links and basic ranking signals. People now discover information on Google, TikTok, Pinterest, Amazon, YouTube, and an expanding layer of generative AI platforms that synthesize answers from…
Strategy Comment créer un site e-commerce gratuit ? Les 10 meilleurs outils Les achats en ligne sont devenus la norme et passer commande sur un site e-commerce est aussi naturel que passer en magasin pour effectuer ses achats. Pour un commerçant établi ou pour se…
Social Media Marketing 8 Strategies to Boost Reputation If you have a local business, you know that Yelp isn’t just a place for restaurant reviews; it’s a powerful tool that can impact your success. Everyone is on Yelp, all because Yelp…
Seo Google’s ad tech fixes face EU market test The European Commission is asking industry players to weigh in on Google’s proposal to resolve sweeping antitrust charges tied to its advertising technology business — a case that has already triggered nearly €3…
Seo Social media beats SEO as SMBs’ top traffic source, survey says Social media now drives more traffic to small and medium-sized businesses than search, and many SMBs are beginning to track AI-generated referrals. They also see competitors showing up in AI summaries as an…
Seo Google Search Console tests “AI-powered configuration” to create dynamic reports Google announced new “AI-powered configuration” within the Search Console Performance report that lets you ask Search Console to show you a specific report, and Google will “instantly” configure a report for you. This…
Seo How paid, earned, shared, and owned media shape generative search visibility AI is changing how people discover and understand brands. It’s also reshaping how they search, with users turning to tools like ChatGPT, Perplexity, and Google’s AI Overviews for answers instead of clicking through…
Seo Google Discover pushing users into AI Mode Google is pushing AI Mode within Google Discover, with options to summarize, follow-up and dive deeper after you start reading a story from within the Google Discover feed. This is just one more…
Seo Why new AI models are breaking your SEO workflows The latest benchmark results reveal a surprising drop in SEO accuracy from top AI models. TL;DR: The latest flagship AI models (Claude Opus 4.5, Gemini 3 Pro) have statistically regressed in performance for…
