Seo Google Search Console Insights integrating social channels Google Search Console will be gaining social channel data in the Insights report tab. This is a new “experiment” that “unified view of their Google Search performance across their websites and social channels,”…
Seo How to use proxy metrics to speed up optimization in complex B2B journeys Long sales cycles, low conversion volume, and multi-stage purchase journeys make measurement and attribution harder, creating real obstacles to campaign optimization. For B2Bs and brands selling high-ticket items, this is the reality. A…
Seo Want to speak at SMX Advanced? We want to hear your ideas SMX Advanced – the premier conference for senior-level search marketers – returns to Boston June 3 to 5, 2026 at the Westin Boston Seaport. We want to bring the most advanced strategies in…
Social Media Marketing Buyer Persona Guide 2026: Types, Creation, and Strategy You’ve spent hours, maybe even days, on a campaign, carefully putting everything together. The messaging, the content, the channels. You hit “publish” expecting results, only to realize you’ve been speaking to the wrong…
Social Media Marketing How to Make Reels on Instagram and Leverage Them for Your Brand Instagram Reels have changed the way the world of social media and digital marketing works. They are one of the best ways to increase your reach, boost engagement, and build your community. About…
Strategy 6 ways to increase the click rate in your emails Did you know that the average click-through rate is 10.5% ? However, for effective email campaigns, it is estimated that it is possible to increase the click-through rate of an email by up…
Seo Nils Rooijmans speaks on when ignoring Google emails can cost you On episode 333 of PPC Live The Podcast, I speak to Nils Rooijmans, a renowned Google Ads script expert and top 10 PPC influencer, where she shares the experience of a costly error…
Seo Google tests regional member pricing in Shopping Ads Google released a beta feature that allows merchants to display region-specific loyalty prices in Shopping ads. This gives retailers a new way to localize promotions without managing separate offers. Why we care. The…
Seo 416 billion AI bot requests blocked since July Cloudflare has blocked 416 billion AI bot requests for customers since July 1, according to CEO Matthew Prince. To highlight Google’s massive edge in AI, Prince revealed that Google can see 3.2x more…
Seo 4 takeaways that shape how campaigns perform PPC for ecommerce operates differently from PPC for lead gen or SaaS. The way campaigns learn, the volume of conversion data, and the role each platform plays all require a distinct approach. After…
