Seo How conversational AI is changing the economics of paid search Microsoft Copilot is transforming search advertising by turning everyday conversations into intent-rich signals advertisers can act on. ROAS increases 13-fold when users engage with Copilot before performing a search, according to Microsoft. Drawing…
Seo 4 marketing problems AI can actually solve right now Why this matters now Marketing budgets in 2025 have stayed the same, yet expectations keep rising. CMOs report budgets stuck at roughly 7.7% of company revenue, which means teams are expected to do…
Strategy How to create a website mockup? Creating a website mockup allows you to avoid diving headlong into creating your site! A well-designed site helps users understand the product/service, company and brand image through a variety of metrics. These include…
Social Media Marketing Social Media Competitor Analysis: 6-Steps Guide for 2026 Social media moves fast, and brands regularly experiment with new ideas to stay relevant. Trends change overnight, algorithms shift, and brands fight hard for attention. If you rely on guesswork for your social…
Seo Exact match keywords won’t block broad match in AI Max Ginny Marvin, Google’s Ads Liaison, is clarifying how keyword match types interact with AI Overviews (AIO) and AI Mode ad placements — addressing ongoing confusion among advertisers testing AI Max and mixed match-type…
Seo Google AI Overviews surged in 2025, then pulled back: Data Google rapidly expanded AI Overviews in search during 2025, then pulled back as they moved into commercial and navigational queries. These findings are based on a new Semrush analysis of more than 10…
Seo The enterprise blueprint for winning visibility in AI search We are navigating the “search everywhere” revolution – a disruptive shift driven by generative AI and large language models (LLMs) that is reshaping the relationship between brands, consumers, and search engines. For the…
Seo When Google’s AI bidding breaks – and how to take control Google’s pitch for AI-powered bidding is seductive. Feed the algorithm your conversion data, set a target, and let it optimize your campaigns while you focus on strategy. Machine learning will handle the rest….
Seo A 3-tier framework for Shopify integrations that drive conversions Shopify powers more than 6 million live ecommerce websites, supported by a robust app ecosystem that can extend nearly every part of the customer journey. Anyone can develop an app to perform virtually…
Seo Google says doing optimization for AI search is ‘the same’ as doing SEO for traditional search Optimizing for AI search is “the same” as optimizing for traditional search, Google SVP of Knowledge and Information Nick Fox said in a recent podcast. His advice was simple: build great sites with…
