Seo Anatomy of an overambitious system shaping the future of search Google’s Daily Hub is more complex than it first appears. It’s part of the broader acceleration toward hyperpersonalization we’ve been seeing in recent months – Preferred Sources, Profile Pages with followable elements in…
Seo How to plan and manage paid media budgets in an AI-driven world Managing budgets across multiple paid media channels is one of the most important skills in a PPC marketer’s toolkit. You’re constantly deciding how to allocate spend across channels and campaigns, how to handle…
Seo How AI Overviews are impacting ad position and the fight for top spot Google’s AI Overviews have reshaped search almost overnight. For paid search marketers, the fight for above-the-fold visibility is no longer just about ad rank – it’s now a push to appear above the…
Seo Black Friday 2025: More expensive, still engaging Black Friday 2025 was a bit of a head-scratcher. Year on year, spend rose, impressions fell, but clicks and engagement stayed strong. The data (so far): Source: Optmyzr-connected Google Ads accounts (5,000+ ecommerce,…
Seo ChatGPT is currently down for many ChatGPT is currently down for many users of the popular OpenAI service. When you try to ask ChatGPT a question, you likely won’t get a response. OpenAI confirmed the issue on its status…
Seo Google pushes deeper into lifecycle targeting with new GA audience templates Google is expanding its customer lifecycle tools in Google Analytics with new audience templates and dynamic remarketing features that help you target and re-engage high-value customers more easily. Driving the news. Google rolled…
Seo Google adds Search Partners segment to PMax reporting Google rolled out a long-awaited Performance Max (PMax) reporting upgrade, giving advertisers their first clear look at how Search Partners affect campaign results. Driving the news. The update is now live in Google…
Seo OpenAI hits pause on ChatGPT ads as CEO declares a ‘code red’ OpenAI CEO Sam Altman issued an all-hands “code red” to improve ChatGPT – a move that could delay the company’s advertising plans – according to an internal memo obtained by The Wall Street…
Seo Google to sunset ads developer support forums in 2026 Google will shut down three long-running Google Groups forums for advertising developers early next year as it moves all technical support into official channels. Driving the news. Google will stop responding to new…
Seo Why PPC tests in 2026 call for nuance, not winners If you entered PPC 20 years ago, testing was scientific, comforting, and one of the biggest reasons to run paid search campaigns. We proudly talked about all the data we collected. You had…
