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Google’s Danny Sullivan, the former Search Liaison, said not to create bite-sized chunks of your content because you think Google’s AI results and other LLMs like that type of content. He said, “we…

Getting found in all the right places has always meant being early to the next major shift in search. Today, that shift is toward GEO, or generative engine optimization, and SEO redefined as…

Google Ads is constantly changing and evolving. With these changes come fresh mistakes PPC advertisers make in optimizing and managing their campaigns.  This article breaks down the most common mistakes of 2026 so…

The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now,…

Google Search Advocate John Mueller responded to a Reddit user who asked whether SEO is still “enough,” or if marketers now need to think about generative engine optimization (GEO). Mueller’s answer was simple:…

Google’s AI Overviews frequently surface affiliate content without sending traffic or clicks back to publishers. The good news for publishers is that affiliate businesses do not need to rely on Google alone. To…

Microsoft is beginning to roll out its first agentic experiences within Copilot, it’s AI answer engine. Copilot Checkout allows shoppers to make purchases directly within Copilot without redirecting to external sites. This is…

Fair warning: This article may make some people who’ve been hyping AI visibility tools uncomfortable. After 18 years in the search industry, however, my professional integrity doesn’t allow me to stay quiet. I…

Limited search volume doesn’t mean limited opportunity. Your entire target market might only search for your solution a few hundred times per month. High-volume advertisers can test 50 headline variations in a week,…

Google now adds Call Assets to Vehicle Ads so shoppers can call dealers right from the ad. Why we care. Vehicle Ads already attract high-intent buyers. Click-to-call removes friction at the exact moment…