Seo Sites Tool

Customer lifetime value (CLV) is often treated as a static metric.  In practice, it is shaped by how different types of customers behave – and churn – over time. One of the most…

Google is quietly giving advertisers more granular control over how data flows when consent is limited. Driving the news. A new feature called Data Transmission Control is appearing in Google Ads, adding an…

Google Ads is experimenting with a quicker way for new advertisers to get up and running. Driving the news. Over the past few weeks, some users have seen a new setup option in…

Google is rolling out a new update for the Trends Explorer page that is powered by Gemini. The goal is to make it easier for users and researchers to find more search terms…

Google has introduced “Personal Intelligence” in the Gemini app as a beta which allows Gemini to give you a more personalized response by connecting across your Google ecosystem, including Google Search, Gmail, Photos,…

Google introduced a low-visibility setting that could impact brand control for location-based ads. Driving the news. In the Shared Library under Location Manager, Google Ads now includes an option called “Google Owned Location…

In 2025, the SEO industry debated whether AI required a strategy shift.  In 2026, we are still debating, but we are moving further into the testing and execution phase.  To navigate the new…

Between a teetering economy and AI tools rapidly replacing entry-level roles, marketing careers – and many others – can feel increasingly unstable. There is a silver lining for those willing and positioned to…

AI-powered search isn’t coming. It’s already here: Google’s AI Overviews now reach 2 billion monthly users.  ChatGPT serves 800 million users each week.  Perplexity processed 780 million queries in a single month.  As…