Seo How digital PR and social search work together Over the last 12-18 months, the rhetoric across Search Engine Land has shifted. There’s now broad agreement that people don’t just “Google” to discover brands anymore. Audiences are finding brands on TikTok, researching…
Social Media Marketing Why And How To Boost Posts on Facebook [ With Best Practices ] Facebook has evolved into a robust marketplace, and Meta offers a wide range of advertising options for businesses looking to reach their audiences. Boosting a post is perhaps the most efficient way to…
Seo 5 best practices for PPC campaigns In 2026, AI is no longer something marketers are debating. It’s actively shaping nearly every part of digital advertising and creative. Because the human brain processes visuals far faster than text, video ads…
Social Media Marketing Top 50 Social Media Influencers (2026): Who’s Leading the Chart In today’s world, people often discover new products not through TV commercials or newspapers but via the influencers they follow on social media, given that 68.7% of the global population uses social media….
Seo Google introduces total campaign budgets for Search Marketers can now set a total budget for a campaign over a defined period. Google automatically optimizes spend to fully use the budget by the campaign’s end date. The feature, earlier only available…
Seo Google Ads rolls out account-level placement exclusions Google Ads is adding account-level placement exclusions, letting advertisers block unwanted inventory across all campaigns from a single setting. What’s new. Advertisers can now apply one exclusion list at the account level. Exclusions…
Seo AdSense publishers report sudden revenue plunge — again Google AdSense publishers are reporting sharp drops in earnings over the past 24 hours, with many seeing eCPM and RPM declines of 50–70%, according to widespread forum complaints. Why we care. For publishers…
Seo YouTube gives creators smarter ad targeting YouTube is upgrading its Promotions tool, letting creators target potential viewers by interests, not just age, gender, or location. What’s new. Creators can now target users by interest categories like Food & Dining….
Seo Microsoft adds new customer acquisition goals and deeper visibility to PMax Microsoft Advertising is starting 2026 with a broad set of updates aimed squarely at search-first marketers, with a focus on better controls, clearer insights, and easier campaign management across the platform. Driving the…
Seo Why social content drives branded search As search marketers, we tend to focus on what we can control: keywords, links, Core Web Vitals, indexed pages. We have dashboards for our dashboards. But not everything that shapes search behavior lives…
