Seo How Google detects bots and what the SerpAPI lawsuit reveals We fully decrypted Google’s SearchGuard anti-bot system, the technology at the center of its recent lawsuit against SerpAPI. After fully deobfuscating the JavaScript code, we now have an unprecedented look at how Google…
Seo Peter Drucker warned us. Positionless Marketing is the answer Five days compressed into five minutes. Six weeks into six days. These aren’t marginal improvements. They’re what happens when marketing organizations remove the structural barriers that prevent talented people from acting at the…
Seo This article may contain lies Less than 200 years ago, scientists were ridiculed for suggesting that hand washing might save lives. In the 1840s, it was shown that hygiene reduced death rates, but the underlying explanation was missing….
Seo 10 salary negotiation tips for search marketers Before you apply for a new role, it’s important to prepare for marketing salary negotiations and learn how to pursue fair pay with practical, realistic guidance. Whether you work in SEO, PPC, or…
Seo Google search ad clicks hit five-year high as Q4 spend rises 13% Spending on Google search ads rose 13% year over year in Q4 2025, up from 10% in Q3, based on Tinuiti’s latest benchmark report. Click growth for advertisers hit its strongest rate since…
Seo Amy Hebdon discusses the PPC decision that cost her a good client relationship On episode 337 of PPC Live The Podcast, I speak to Amy Hebdon, an international paid search expert and founder of Paid Search Magic. The show focuses on the real stories behind paid media…
Seo Google Ads tests A/B experiments for Shopping ad product data Google Ads is running a limited test that allows some advertisers to A/B test different product titles and images within Shopping Ads. The feature appears as “product data experiments” and promises results within…
Seo OpenAI will begin testing ChatGPT ads in the U.S. OpenAI will start testing ads in ChatGPT in the U.S. in the coming weeks. The ads will appear at the bottom of responses, be clearly labeled, and only show when a sponsored product…
Seo Google Ads makes Manual CPC easier to find Google Ads simplified access to Manual CPC during campaign setup. Instead of navigating through the “Select a bid strategy directly (not recommended)” option, advertisers now see “Manually set bids” directly under the Conversions…
Seo Google AI Overviews cite YouTube most often for health topics: Study Most of the health advice summarized in Google’s AI Overviews relies on non-medical sources, a new analysis shows. This follows fresh concerns about users receiving misleading or unsafe guidance on sensitive health topics….
