Seo Sites Tool

When Meta launched advertising nearly two decades ago, performance was driven by manual inputs – targeting rules, account structure, and incremental optimization. Success depended on carefully defined audiences, granular budget control, and frequent…

Google is exploring ways to give site owners a way to prevent Google from using its content for Search AI generative features including AI Mode and AI Overviews. Google said this is based…

Microsoft has been promising to give data on the performance of websites mentioned in AI results within Bing and Copilot since February 2023 and then again in April 2023. But then decided to…

Google will now jump you directly into AI Mode when you do a follow-up question from AI Overviews within Google Search. This makes the “transition to a conversation even more seamless,” Robby Stein,…

AI Max is Google’s latest foray into semi-keywordless targeting.  While you need keywords for the system to have a starting place, Google uses signals beyond keywords in deciding how to show ads to…

Yahoo today launched the first version of its AI-powered answer engine, Yahoo Scout. Scout is available at scout.yahoo.com and is embedded across Yahoo’s network, including Yahoo News, Finance, Mail, and Search. Think of…

Have you ever tried to find inspiration for ads by scrolling your own Facebook feed? Then you know that most companies’ ads aren’t very compelling. Also, scrolling Facebook in this day and age…

If you’ve spent any time in PPC communities, Reddit threads, Slack groups, or conference Q&As, you’ve probably noticed a recurring frustration: “Google Ads isn’t scaling. It’s not working, and we’re stuck.” On the…

The European Commission has formally opened new proceedings to spell out how Google must share key Android features and Google Search data with rivals under the Digital Markets Act. The Commission on Tuesday…

OpenAI is pitching premium-priced ads in ChatGPT — with far less data than advertisers are used to getting. What’s happening. According to a report, OpenAI is pricing ChatGPT ads at roughly $60 per…