Seo Advanced ways to use competitive research in SEO and AEO Competitive research is a gold mine of insights in the world of organic discovery. Clients always love seeing insights about how they stack up against their rivals, and the insights are very easily…
Seo The in-house vs. agency debate misses the real paid media problem For years, conversations about paid media have revolved around one question: should companies build in-house teams or outsource to agencies? That debate makes sense, but it misses the real issue. The problem isn’t…
Seo Kirk Williams discusses why client fit is very important On episode 339 of PPC Live The Podcast, I speak to Kirk Williams, a long-time PPC professional who’s been in the industry since 2009. Kirk is the founder of Zato, a specialist PPC…
Seo Google tests third-party endorsements in search ads Google is experimenting with showing third-party endorsement content directly within Search ads. The test places short endorsements from external publishers under the ad description, including the third party’s name, logo, and favicon. What’s…
Seo What 2 million LLM sessions reveal about AI discovery We analyzed nearly two million LLM sessions across nine industries from January through December 2025. We started with a simple assumption: ChatGPT dominates, usage patterns are uniform, and the volume is small and…
Seo 7 custom GPT ideas to automate SEO workflows Custom GPTs can help SEO teams move faster by turning repeatable tasks into structured workflows. If you don’t have access to paid ChatGPT, you can still use these prompts as standalone references by…
Seo Is SEO a brand channel or a performance channel? Now it’s both For a long time, SEO had the simplest math in marketing: Rank higher → Get more traffic → Fill the sales pipeline To the dissatisfaction of marketing executives, that linear world is breaking…
Seo 12 proven LLM visibility tactics One of the biggest SEO challenges right now isn’t AI. It’s the irresponsible misinformation surrounding it. SEO isn’t dying — it’s evolving. That means it’s on us to understand how the industry is…
Seo 1/3rd of publishers say they will block Google Search AI-generative features like AI Overviews Google announced yesterday that it is exploring ways for sites to opt out of Google using their content for its AI-generative search features, such as AI Mode and AI Overviews. I asked the…
Seo Google Ads API v23 brings PMax data, richer invoicing, scheduling Google released v23 of the Google Ads API, the first update of 2026. It marks the start of a faster release cadence. What’s new. The update adds deeper Performance Max reporting, more granular…
