Seo Meta adds dynamic overlays to Advantage+ Catalog ads Meta introduced a small but potentially powerful tweak to its Advantage+ Catalog campaigns: dynamic overlays. Advertisers can now add price, discount, and shipping labels directly onto product images – styled like stickers –…
Social Media Marketing How Artificial Intelligence is Changing Influencer Marketing As global spending on influencer marketing skyrockets to an impressive $34.08 billion USD, it’s evident that the industry is undergoing rapid evolution. However, amidst this growth, businesses and marketers continue to strangle with…
Seo Snapshot templates added, Aggregate Identifiers improved Google Analytics just made it easier to get quick insights and more accurate attribution. The Reports snapshot section now includes pre-built templates focused on user behavior, sales and revenue, and marketing performance. That…
Social Media Marketing 200+ AI Prompts for Influencer Marketing To Supercharge ROI AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for…
Seo Google hypes AI Overviews, refuses to answer CTR question Alphabet spent much of its Q1 2025 earnings call last night talking up the growth of AI Overviews, but dodged a question seeking clarity on how Google’s AI-generated answers impact click-through rates and…
Social Media Marketing What Is AI Marketing? – Complete Beginner’s Guide “Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li, Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. Most people…
Seo How to optimize B2B PPC spend when budgets and confidence are low By now, you’re almost certainly feeling the effects of the tariff teeter-totter by the U.S. that started earlier this month. Economic instability seems to be a fact of life nowadays. Large shifts in…
Social Media Marketing The Pros and Cons of AI-Generated Content Since the launch of tools like ChatGPT and other LLMs, users across the globe have started finding opportunities to leverage them to create content. Nowadays, from email copies, product descriptions, and creating social…
Seo How to use CRM data to inform and grow your PPC campaigns In the world of digital advertising, data is king. Yet, many PPC advertisers underutilize one of their most valuable sources of insights: their CRM data. Whether you’re a B2B or B2C marketer, your…
Social Media Marketing Pros, Cons, Features & Pricing Breakdown In-Depth Podium Features Analysis Podium offers extensive integrations, automation, and analytics support for businesses looking to build long-term relationships with their customers. Apart from being a top-tier interaction and reputation management platform, it…
