Seo How AI is reshaping local search and what enterprises must do now AI is no longer an experimental layer in search. It’s actively mediating how customers discover, evaluate, and choose local businesses, increasingly without a traditional search interaction. The real risk is data stagnation. As…
Seo Why SEO teams need to ask ‘should we use AI?’ not just ‘can we?’ Right now, it’s hard to find a marketing conversation that doesn’t include two letters: AI. SEOs, strategists, and marketing leaders everywhere are asking the same question in different ways: How do we use…
Seo How first-party data drives better outcomes in AI-powered advertising As AI-driven bidding and automation transform paid media, first-party data has become the most powerful lever advertisers control. In this conversation with Search Engine Land, Julie Warneke, founder and CEO of Found Search…
Seo Google Ads tightens access control with multi-party approval Google Ads introduced multi-party approval, a security feature that requires a second administrator to approve high-risk account actions. These actions include adding or removing users and changing user roles. Why we care. As…
Seo In Google Ads automation, everything is a signal in 2026 In 2015, PPC was a game of direct control. You told Google exactly which keywords to target, set manual bids at the keyword level, and capped spend with a daily budget. If you were…
Seo Anthropic says Claude will remain ad-free as ChatGPT tests ads Anthropic is drawing the line against advertising in AI chatbots. Claude will remain ad-free, the company said, even as rival AI platforms experiment with sponsored messages and branded placements inside conversations. Ads inside…
Seo DOJ and states appeal Google search antitrust remedies ruling The U.S. Justice Department and a coalition of states plan to appeal a federal judge’s remedies ruling in the Google search antitrust case. The appeal challenges a decision that found Google illegally monopolized…
Seo How Google Ads quality score really affects your CPCs If your CPCs keep climbing, the cause may not be your bid strategy, your budget, or even your competitors. You might be suffering from low ad quality. Let’s break down the most foundational…
Seo Google may be cracking down on self-promotional ‘best of’ listicles Google may finally be starting to address a popular SEO and AI visibility “tactic”: self-promotional “best of” listicles. That’s according to new research by Lily Ray, vice president, SEO strategy and research at…
Seo What higher ed data shows about SEO visibility and AI search AI search hasn’t killed SEO. Now you have to win twice: the ranking and the citation. Google searches for almost anything today, and there’s a good chance you’ll see an AI Overview before…
