Each year, you must present the Annual marketing budget to your team or hierarchy.
But how Plan and structure your marketing budget ? How to measure the distribution of expenses between the different positions and between the different periods of the year?
It is possible toEasily establish your marketing budget Using a synthetic and visually explicit document.
The marketing budget: why is it so important?
Faced with the multitude of projects that must Manage your businessit is essential to define priorities. This is exactly what a Marketing budget : prioritize your actions and, above all, quantify them.
Indeed, you have touse the funds necessary for your marketing actions (Otherwise, they will be allocated to other missions). A well -structured and planned marketing budget is a weight argument, while being a useful steering tool.
Furthermore, Know precisely your total marketing expenses Allows you to put them in parallel with the key figures of the company (turnover, growth, etc.) and thus estimate their king.
Plan your marketing budget well
The keystone of a well -organized marketing budget is the adequacy between your expenses and your objectives (visibility, conversions, etc.)
It is thereforestrategically allocate your resources in various marketing spending stations (from traditional advertising to paid referencingincluding social networks).
Please note: it is important to estimate the approximate cost of each marketing action category to develop a realistic budget.
The temporal parameter is also to be taken into account: depending on the time of year, your marketing actions (and therefore your expenses) can vary.
For example, you can provide a more pronounced communication campaign during summer salesTHE end of year celebrationsor at other strategic moments for your activity.
How to follow the efficiency of your marketing budget?
A Marketing budget is only useful if it is accompanied by performance analysis. Here are some KPIs (key performance indicators) to monitor:
These indicators will help you identify the most profitable campaigns and adjust your expenses to maximize their impact.
Our annual marketing budget model
In order to apply the previous advice, we offer you a Free template for your annual marketing budget.
This document in Excel format will allow you to:
- Plan or count your expenses in the various marketing stations (advertising, content marketing, social media, etc.);
- Analyze the distribution of your expenses during the year (per month and by quarter);
- Calculate the annual total of your expenses in marketing;
- Easily visualize the distribution of your budget using graphics.
The template includes basic expenditure stations, but you can personalize this aspect as you wish (deleting, modifying or adding new categories).
You just have to enter your monthly budget For each expense post. The table will be responsible for calculating the monthly, quarterly and annual totals of your expenses in order to give you a precise idea of your Marketing budget.
Charts will also be automatically published on the basis of the figures filled!