Many activities require the use of a voiceover. Whether it is the voiceover for an advertisement, a design motion or an answering machine, many voices off freelancers are available.
In this article we will see in which case you might need a voiceover and we will also see how to be sure of your choice. Select the right voice cannot be improvised: it must correspond to your brand, your audience and your goal
So how do you find the voice that suits you? Let's first see the situations in which you might need it.
In which case can we use a voiceover?
The use of a voice-over is not confined to radio or TV ads! Overview of uses in a voiceover.
Off voice for your advertisements
You have probably noticed it: advertisements almost always have a voice-over. In addition to the actors present in the scene, sometimes silent, a voice-over bursts and promotes the product praised by this pub. The goal is not to play a character, but rather to communicate a message to consumers.
Someone has to tell people that “this washing laundry white than white”.
Off voice for cartoons
Animation is probably the best known dubbing. Whether children's programs or adult series, voice-over actors have long found work by giving life to animated characters on the little one and the big screen.
If you are considering such a medium for your marketing, you will necessarily need one or more voices.
Voiceover to record audio books
The popularity of audio books grows every day, and although the author often reads his book himself, the support has proven to be hired by vocal actors, for example to play different characters in a story, in order to make listening to a more dynamic audio book. Although this is true for all voices off, the diction is essential in the case of audio books. A clear and concise reading will offer the listener a much better experience.
If you have the talent to write an e-book, you may need to use another talent to transform it into audio-books.
Read also: 7 ways to advertise at a lower cost
Save votes for video games
Have you undoubtedly played many video games, and heard the taunts, the groans or even the insults of a character, or two characters interacting during an adventure game? Video games are a huge industry for vocal work, and the medium covers countless genres.
If you are developing a video game, you will not cut it!
Off of GPS or virtual assistants
“Alexa, what is the weather in tomorrow?” “,” Siri, puts an alarm clock in 20 minutes “,” in 200m, turn right “: virtual assistants and GPS have been talking to us for years and they will continue to do it.
If you take out an application for a time is not very interactive, you will need a voiceover.
Business and educational videos
Whether it is training equipment, videos for human resources, or university courses and other tutorials, a voice is required and you may not have the necessary talent, didactic tone and the impeccable diction that this exercise requires.
Health and well-being videos
A growing field in the voice world: videos, applications and recordings of exercises, meditation etc …
Again the voice is essential, you should not read too quickly, too slowly, but just as it should be. Engaging a professional is often the best way to achieve the expected result.
Documentary voiceover
You turn a documentary and need voice-off to tell, advance the story and maintain the interest of listeners. The narrator of a documentary sets the tone for the whole project, so it is essential to find an adequate voice for this.
How to choose a voiceover?
The voice-over artist you choose will literally become the voice of your brand: if the “good” voice can create a strong and lasting emotional link between your brand and your customer, the “bad” can alienate your potential customer and create negative emotions towards your product or service.
You will find below some tips to help you select the ideal voice-over for your next video.
1. Request recommendations
It can be difficult to know where to start when you choose a voice-over artist. There are such a range of voice-over that it can be difficult to choose from them and that is why it can be wise to call on word of mouth. If you work with a video production agency, she must have in her contacts a selection of voice-over with which she has already worked and could help you select a voice-over that meets your needs.
2. Male or female voice -over?
Many marketing experts believe that there are very good reasons to choose a female voice rather than a male voice, and vice versa. In general, the rule is that a male voice is preferable if the target is a man and that a female voice is preferable if the main customer is a woman. Of course, you can question this hypothesis, but you need to ask what kind will be assimilated to your product or service.
3. Examine the actors' CVS and portfolios
A good voice-over artist must be able to provide you with a series of examples of his previous work. Examine the type of work he has done and see if he is intended for the group targeted by your own product or service.
4. Adapt the voice off to the public
With the exception of Morgan Freeman's voiceover, there is no “the” voice that will work with all types of videos, on all types of audiences.
If you create a children's video, you can choose an expressive and energetic voice. If you address an elderly audience, you will prefer a calm, deep and reassuring voice.
5. Test the voiceover on your target group
You can like the sound in a voice-over, but how do you know if this will be the case with your audience? If the target group of your product is that of women aged 35 to 55, you can test the voice on women corresponding to this description. The quantity of tests depends on the scope of the video: if the video has only a low scope, for internal use for example, it may be enough to ask five people. If you select a voice-over for a long-term national campaign, you will need to carry out much more rigorous tests.
Read also: Digital advertising: 10 levers to increase your conversions
6. Take into account the tone
If you create a video for an elderly audience, the tone can be extremely important: the elderly suffer from a common disease called presbyacousia, which prevents them from hearing the acute sounds. Therefore, if you do marketing with an elderly audience, choose a voice-over with a more serious tone.
7. Think “longevity”
When you choose a voice-over, think beyond the current video and consider how it represents your long-term brand.
Consumers can develop a strong emotional attachment to a voice, and intrinsically connect it to a brand. The confidence that can develop if you have chosen good voice-over is something you want to keep. You must make sure that the artist will be available in the future so that you can continue to use it.
The good voice free can make a real difference in a video. Take the time to think about what you want this voice to represent and carefully assess your options.
Here are some sites specializing in voice-over
To find a voiceover, several choices are available to you. You can turn to a studio specializing in voiceover, but the prices will generally be higher.
You can also turn to a freelance voice. You will get much more affordable rates in general.
1. Studios VOA
After more than 10 years of experience in the voiceover and dubbing, Voix Off Agency became “VOA studios”, also offering a full service for the realization of your Voices Off. In more than 60 languages, the agency is the voice of many TV and radio advertisements, documentaries, audiodescriptions, animated films, audio books …
THE VOA studios offer you a “voice in hand” solution for the realization of your audio projects.
The agency has in its book more than 1,500 voice -over comedians, selected according to artistic and professional criteria by its casting team!
2. Locali
Advanced Voix Off search engine, the site differs from the two previous ones by offering many demos attentive, which I could not find in its competitors. Of course Local Also has a choice of foreign languages, and voice profiles classified by categories.
The little extra: on location you can use a free synthetic voice generator.
3. Find a voiceover on Coder.com
And of course, rather than adopting an active research approach, why not let the voiceover come to you? You can always count on the freelance Codeur.com to submit a project and receive free voice offers free!