For Monetize your website And generate passive income, there is a well -known method: affiliation. If it is simple enough to set up, it still requires long reflection beforehand. Indeed, your remuneration will depend on the selected products/services and your ability to promote it.
80% Brands use affiliation marketing to generate leads. An excellent strategy since it generates 15 to 30% sales.
Currently, the average conversion rate of affiliation marketing is between 0.5 and 1%. Even if it fluctuates according to the activity sectors… and your commercial performance! Whether you are below, above or in the average, there are always solutions to evolve.
To help you start in affiliation and convert on your campaigns, here is a small guide that lays the basics of Marketing affiliation.
What is marketing affiliation?
The concept of marketing affiliation is simple: you contribute to the sale of the product or service of a company and, in exchange, you receive a commission.
This method allows brands to increase their sales based on a network of affiliates. For their part, they can earn money and make their blog or site profitable.
Remuneration level, you will find everything: from less than 5% to 30% or more depending on the context. It essentially depends on the nature of the product and its price. The marketing affiliation still offers weak levels of remuneration in general, especially when you start or you do not have a big audience.
How to succeed in his affiliation marketing?
Succeeding in doing marketing affiliation and drawing substantial income cannot be improvised. This requires long -term work and you must set up a proven methodology.
1. Find a niche subject
Getting into marketing affiliation is a thoughtful act. Like an entrepreneur who launches his project, you must ensure the viability of your market.
The products or services sold must have buyers and, if possible, few sellers. In other words: head for a niche market! Avoid general sectors to target a very specific need.
Did you come? GOOD. It's time to check your relevance:
- Do a search on Google to check if there are already affiliates who advertise it and above all, how much they are.
- Ask for product/service sales statistics from the company.
- Evaluate the market of this product/service on marketplaces : Amazon, PriceMinister, Rueducommerce, La Redoute, etc. If there are several sellers, there are buyers. Good news for your project!
- Look for product/service reviews, to make sure it satisfies consumers. If necessary, avoid promoting it, you may tarnish your image.
Read also: Guide: how to create an e-commerce in affiliation
2. Register on affiliation platforms
If you have found your product or service, it will be enough to register on the platform that offers the program. Generally, you will find it on the company of the company or the brand.
However, if you need inspiration, then do not hesitate to consult the various affiliation platforms Existing: Affilia, Netaffiliation, Effiliation, Affilinet, Affiliaweb, etc.
Know that Amazon also offers its “partner club”, valid on the whole of its catalog!
Before choosing your affiliation program, compare the sellers' commission rates. For example, if you want to sell books, you can choose between Amazon, Cultura, Fnac…
But which one offers the best remuneration? Make sure you have toured the affiliation platforms and companies to choose the most interesting commission.
Also remember to check that the program chosen is available in your country!
3. Choose marketing affiliation products that correspond to your audience
To earn a living with marketing affiliation, you must choose products or services With high demand and, if possible, little competition.
This first element will be decisive for your success or failure rate.
However, for your audience to trust yourself and follow your recommendations, you should only recommend products that you yourself used and verified.
Look around: what objects or services you use regularly, that deserve your recommendation? The more specific the good, the better!
4. Promote the selected product or service with transparency
To be paid, you have to sell. So let's go, sharpen your communication tools!
If the most popular canal to promote affiliation links is the blog, other tracks remain to be explored.
You can, for example, promote your affiliate links via social networks or in your emailing campaigns. Everything is to use the good marketing practices in force to make Internet users want to visit the site and make a purchase.
Provide precise information on the products you promote, to convince your readers to buy it. Nevertheless, never exaggerate the advantages of good or service to make a quick sale. Potential customers may doubt! And if they give in to your wonderful argument and the promises are not up to their expectations, they will never trust you.
Very important point: Be transparent on your relationship with the merchant ! It is legally required that you are talking about your affiliation relationship. So, each time you share an affiliate link, you must notify your audience.
5. Create a product marketing affiliation blog dedicated to the product
We have just mentioned it, a blog dedicated to the product and its universe remains a means of promoting your affiliation links. So think of Create your blog quickly !
If you do not know how to proceed, you can find a freelance available immediately to Create your blog on Coder.com.
If you already have a blog, it's perfect. You just have to add:
- The advertising and banner inserts, offered by your brand new partner, on the home page;
- Of the pop-up to attract the gaze;
- A Landing page by product who encourages conversion;
- Of the Call-to-action On your blog articles.
In addition, remember to highlight the product or service in your articles, citing it as an example. Of course, remember to make a link to your landing page or the advertiser's website.
6. Add links to the thanks pages
The thank you page, following a download or a subscription, is a powerful place to promote your affiliated offers. Think of the steps that a prospect must follow to arrive at the latter:
- Enter the email in the form
- Click on the link in the reception box
- Download content
- And finally reach the thank you page
At this stage, Your prospects are highly qualified. It is therefore the perfect time to offer them a product or service that meets the needs identified by the downloaded content.
Give them the impression that they can get a lot of additional value if they also buy your offer. You can, for example, Add a customer testimony Just before the affiliation link. Social proof is often a conversion engine.
7. Automate promotional affiliation emails
Instead of sending the same series of emails to the new subscribers of your mailing list, create separate sequences according to their expressed interests. You will surely have to add a line to your form to better understand their objectives, aspirations or needs.
The goal is to segment These newcomers, to offer them the affiliation product that meets their expectations. Afterwards, Launch an automated campaign which focuses on the promotion (direct and indirect) of this product. This will more effectively support the prospect in his purchase reflection and allow the conversions to boost.
8. Produce white pods around your affiliation products
Whitebut also checklists or workbooks, allow you to develop an important subject for your prospects. You can clearly explain the advantages of the product or service offered in affiliation, which increases the chances of conversion.
Of course, for this technique to work, you must first think of the practical value of the content. Avoid monitoring the product throughout the white paper, but rather treat the prospect's general problem.
For example, if you want to sell a Project management toolwrite a white paper on “good practices to manage a project from A to Z”. You can, at the end, speak of the importance of intuitive and collaborative software to fulfill this mission.
9. Insert affiliation links in the top pages
Take advantage of your best content to optimize the performance of your marketing affiliation links!
Go to Google Analytics to identify the pages that receive the most traffic. Then select those that may include affiliation links.
You may need to rewrite part of the content to insert them naturally, but this will help you optimize your sales in the medium term.
10. Use Deep Linking
Do you get clicks, but no sales? Perhaps you have to review the way you broadcast your links. If you want to sell, the most effective is to put a link to the sheet or sales page. If you send visitors to the home page, this requires additional effort to access product or service information.
Hence the importance of segmenting your content by offer, rather than talking about a brand or a range, in general. In addition to being more effective with prospects, this technique allows you to integrate Deep Links and therefore boost your affiliation sales.
11. Create a page of resources
One of the effective ways to increase conversions is to create a page of resources. On the latter, listen to advice, guides, demonstrations and bestsellers to best use affiliated products or services. You can surely take up elements on the brand's site!
By showing prospects how offers work, how to use products or the ease of use of tools, you increase your chances of conversion. Potential customers will be able to project themselves better and know directly if the products / services offered correspond to their needs.
12. Think of other methods of promoting affiliation
Among other promotion methods to do marketing affiliation, bet on:
If the market is properly selected and your communication affects a targeted audience, you should quickly reach your first commissions!
Start now doing marketing affiliation
Affiliation marketing obeys the same rules as “classic” online sales. If you want to increase your conversions, avoid wanting to sell at all costs. Distribute useful content and help your prospects progress in the purchase tunnel. This is the key to increasing your conversions!
Need help to manage your affiliation campaigns, Create your landing pages Or your emailings? Find a freelance quickly by posting your free project on Coder.com !