Seo Meta expands Reels, Threads, and AI tools to boost brand-building Meta used its Brand Building Summit to unveil updates aimed at helping advertisers tap into cultural moments across its apps, with new ad formats, trending placements, and AI-powered targeting. What’s new: Reels trending…
Seo AI search optimization? GEO? SEOs can’t agree on a name: Survey SEOs (and their bosses) are rapidly adopting AI search optimization, even if they’re still figuring out what it all means, according to a new survey from Aleyda Solis. By the numbers: More than…
Seo Google updates search quality raters guidelines adding AI Overview examples & YMYL definitions Google has pushed a minor update to its search quality raters guidelines PDF (accessible here). Google updated the YMYL definitions and added additional examples for new features like AI Overviews. Google also fixed…
Seo Google Tag Manager adds event parameters to Ads and Floodlight tags Google Tag Manager (GTM) has rolled out a long-awaited update: advertisers can now add custom event parameters directly to Google Ads and Floodlight tags. How it works. A new Event Parameters field group…
Seo TikTok touts 2x purchase lift with Search Ads TikTok is positioning its Search Ads Campaign, which launched last September, as the next big shift in search marketing, turning intent-driven queries into conversions and long-term engagement. By the numbers. TikTok reported a…
Seo Marketers aren’t ready for GEO: Survey Most digital marketers aren’t investing resources in generative engine optimization (GEO), even as AI-powered search looms larger. That’s according to new survey data shared exclusively with Search Engine Land by digital marketing firm…
Seo ChatGPT traffic rivals organic search engagement: Data Traffic from ChatGPT is now edging out Google search in user engagement, according to new Siege Media data. By the numbers. ChatGPT traffic was 1.73% more engaged than organic search on average between…
Seo How search engines power ChatGPT, Gemini and more How do you optimize to have content featured in AI? Whether it’s ChatGPT, Google Gemini, Meta’s LLaMa, Grok, Microsoft’s Claude, or Perplexity AI, the challenge is understanding how these systems access, consume, and…
Seo How to produce a better PPC QBR for your stakeholders Quarterly business reviews can be stressful, especially for agency teams. They’re meant to showcase your impact and align on future strategy – but too often, they turn into 45-minute monologues packed with PPC…
Seo Reddit launches Pro tools for publishers Reddit is giving media brands new ways to track and share their stories on its platform. Why we care. As search and referral traffic patterns shift, publishers are looking for alternative distribution channels….
