Seo

Content has long been the fuel for SEO, and its importance continues as AI-driven search relies on rich, trustworthy information.  I’ve always believed in doing the “good” and “right” things when it comes…

Many still treat E-E-A-T as a box to tick in an SEO audit.  But it’s more than that – it’s how search engines and AI systems decide which content to trust. The paradox? …

For a decade, marketing strategy was engineered to master Google’s “messy middle.” Today, the customer’s exploration and evaluation journey has migrated from the open web (PPC, Reddit, YouTube, websites) into closed AI environments…

Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The neat part is that the linking of your Google Ads and analytics account…

OpenAI is hiring a Growth Paid Marketing Platform Engineer to help develop tools for ad platform integration, campaign management, and real-time attribution. The role is part of a new ChatGPT growth team tasked…

Google will update its Misrepresentation policy specific to the Dishonest Pricing Practices. Specifically, this will require advertisers to disclose the payment model or full expense that a user will incur before and after…

My experience has shown one simple truth: clients stay or go based not on results alone, but on the service they receive.  This holds true for the vast majority of clients we’ve worked…

TikTok has moved well beyond its roots as a short-form video app.  It now serves as a search destination where people turn for answers, ideas, and products.  Creator Search Insights gives creators and…

Cloudflare today announced a new feature that allows you signal via robots.txt whether your content can be used in Google’s AI Overviews (as well as for AI training). Cloudflare’s new Content Signals Policy…

Google today rolled out Search Live in the U.S. Before today, Search Live was in Google Labs as an opt-in feature. Search Live, built into the Google app, lets people talk directly with…