Seo

TikTok is introducing a new ad solution, Travel Ads powered by Smart+, designed to help brands connect with travelers during the discovery and booking phases. Why now. Travel is one of TikTok’s fastest-growing…

In episode 325 of PPC Live The Podcast, I sat down with Inderpaul “Indi” Rai, group account director at WeDiscover, to explore the lessons learned from mistakes, team dynamics, and the evolving role…

You can now pull Pinterest cost, click, and impression data directly into Google Analytics via Pinterest Ads Data Import. Why we care. Bringing Pinterest Ads data into Analytics gives advertisers a unified view…

Google Search Labs has a new experiment you can opt into that turns on some Agentic capabilities within AI Mode. This allows Google to help you make a reservation at a restaurant and…

Crawl waste – basically, cluttering your crawlable content with tons of non-indexed pages – is one of the most insidious SEO pitfalls. We know (because we do it all the time for my…

Every few months, Google launches a new feature – and reactions usually split into two extremes: either it’s a welcome but overdue correction or a sign of PPC end times. AI Max is…

Meta is rolling out a paid option for Facebook and Instagram users in the UK to opt out of ads, marking a major shift in how its platforms operate under local regulation. Starting…

Google Ads will change how automatically created customer conversion goals are set as account-default starting Nov. 17, aiming to reduce wasted spend from campaigns optimizing toward irrelevant goals. How it works now. New…

President Donald Trump signed an executive order approving a proposed $14 billion deal to keep TikTok operating in the U.S., with a new joint-venture company overseeing its U.S. business. ByteDance, TikTok’s China-based parent,…

ChatGPT now processes 66 million “search-like” prompts per day, while Google still processes about 14 billion searches daily – roughly 210 times more. That’s the latest AI search reality check, via Rand Fishkin,…