Seo Meta unveils Business AI and new generative tools Meta unveiled new AI products – including a “Business AI” concierge, generative video, and creative tools – designed to help advertisers scale faster and more efficiently. Driving the news. The centerpiece is Business AI,…
Seo Spotify opens ad inventory to Amazon and Yahoo buyers Spotify is expanding access to its ad inventory through new partnerships with Amazon DSP and Yahoo DSP, marking a major step in broadening brands’ programmatic buying options. The big picture. Amazon DSP users…
Seo AI interactions will shape content and ad recommendations Meta will soon begin factoring in how people interact with its generative AI tools to personalize the content and ads they see across Facebook, Instagram, and other platforms. More than 1 billion people…
Seo ChatGPT Shopping is here – and it’s changing ecommerce SEO rules AI-powered search is moving fast. The latest shift? ChatGPT Shopping. Since April, OpenAI has been rolling out a shopping experience that surfaces product cards directly inside ChatGPT. Instead of sending users to a…
Seo How to create product demos that convert and differentiate your brand More than a sales tool, a product demo can be the moment your brand earns credibility and converts prospects. A strong demo proves value in real time, turning curiosity into confidence. Too often,…
Seo Google sends 831x more visitors than AI systems: Report Google sends publishers 831x more visitors than AI systems, according to TollBit’s State of the Bots Q2 2025 report. Even though AI referrals barely register next to Google’s, bots are hammering publisher sites…
Seo What you need to know about Responsive Search Ads Responsive Search Ads (RSAs) have been around for many years now, but for some reason, so many Google Ads practitioners still find them confusing. RSAs can be incredibly powerful if you know how…
Seo Google Ads to enforce new requirements for Message assets Google Ads will launch a new Message asset requirements help center and begin enforcing stricter policies for message assets. Why we care. Advertisers relying on message assets risk having them blocked if they…
Seo How to reach prospects at every funnel stage Most B2B marketers know LinkedIn Ads for its strong prospecting capabilities. But one of its most powerful features – retargeting – is often overlooked. Beyond website visitors, LinkedIn offers creative retargeting options to…
Seo Organizing content for AI search: A 3-level framework Traditional search engines rely on countless ranking signals to deliver the most relevant answers to users. In the age of AI, signals appear to be simpler – at least for now. Court documents…
