Seo From ‘I hate ads’ to ‘maybe they don’t suck’ Sam Altman once said advertising was a “last resort” for ChatGPT. Now he seems to think that “maybe ads don’t always suck.” What Altman is saying. In a new Stratechery interview, Altman admitted…
Seo Insights from 100 conversations with ChatGPT Agent mode AI agents are poised to reshape how people buy online – not by helping users find where to convert, but by doing the work themselves. In ChatGPT’s Agent mode, I prompted more than…
Seo How to get smarter with AI in PPC AI has quickly become the dominant topic in the PPC industry. If 2024 was the year of will-Google-or-won’t-Google finally kill cookies, 2025 is the year AI has taken over the conversation. From Google’s…
Seo The future of engagement is in your customers’ hands (or pocket) Today’s customers don’t separate their lives into channels, and they don’t expect brands to either. They want experiences that feel relevant and personal, whether that’s confirming a delivery, getting a reminder about an…
Seo Instacart brings retail media targeting to TikTok Ads Manager Instacart today became the first retail media network to integrate directly with TikTok Ads Manager. This will allow CPG advertisers to use Instacart’s first-party retail data to target audiences, measure conversions, and drive…
Seo Microsoft taps Amazon DSP as preferred partner Microsoft is officially winding down its DSP, Microsoft Invest, and naming Amazon DSP as its preferred transition partner – a move that deepens ties between the two tech giants and reshapes Microsoft’s advertising…
Seo ChatGPT becomes a platform for apps – and maybe marketing OpenAI is turning ChatGPT into more than a chatbot. The company’s latest update lets users access third-party apps (e.g., Spotify, Canva, Zillow, Expedia) directly inside conversations. Why we care. This shift could make…
Seo Holiday ecommerce to hit record $253 billion – here’s what’s driving it U.S. consumers are expected to spend a record $253.4 billion online this holiday season, according to Adobe’s annual shopping forecast. That’s a 5.3% year-over-year increase covering the period from Nov. 1 to Dec….
Seo Meta cuts political ads across the EU Meta will stop running all political, electoral, and social issue ads across the European Union starting this week, citing the region’s new Transparency and Targeting of Political Advertising (TTPA) regulations that take effect…
Seo PPC in the age of zero-click search: How to stay profitable PPC is getting tougher – and it’s not just because of competition. Click-through rates are falling, costs are rising, and once-steady campaigns are harder to keep profitable. The real shift is structural. Zero-click…
