Seo Why optimization still matters, whatever you call it Recently, there’s been discussion – and some frustration – on social media about what’s being said (and who’s saying it) about SEO, GEO, and whatever comes next. Some of that criticism has been…
Seo What performance marketing could look like in 2030 Marketers face AI news every day, and it’s almost impossible to keep up. AI agents are on the rise, but many are still in early development, beta testing, or lack real market adoption. …
Seo Why incrementality is the only metric that proves marketing’s real impact Attribution shows who gets credit. Incrementality shows what your marketing truly caused. In an era of automation and privacy restrictions, understanding the real lift behind your campaigns is the only way to prove…
Seo Here’s who’s winning AI search Some brands are watching their organic traffic – and revenue – slip away. Others? They’re optimizing for this new search channel and seeing theirs rise. That’s why Semrush Enterprise built the AI Visibility Index. It’s…
Seo Google opens Shopping Ads to physical goods subscriptions Google is expanding ecommerce options in the U.S. by allowing merchants to sell physical goods through subscription models directly in Shopping ads. This move aims to boost convenience for shoppers and flexibility for…
Seo Google Ads API v22 adds generative AI, smarter bidding, and more Google rolled out version 22 of the Google Ads API, introducing new automation and AI-powered tools designed to help advertisers build, optimize, and scale campaigns more efficiently. What’s new. The v22 update adds…
Seo The real search shift is behavioral, not AI AI Overviews are changing what it means to “search.” The web remains central, but AI and shifting user habits are creating new winners and losers – with forums, videos, and creators gaining ground…
Seo Less ad clicks, more searches Google’s new AI-powered search experience isn’t eating into ad revenue – even as AI Overviews answer more questions directly on the results page. While some queries may see fewer ad clicks, overall query…
Seo 3 key AI search limitations for B2B SaaS marketing A BrightEdge study found that 68% of brands across industries are changing their search strategies to catch the GEO wave. That’s a big number, but hardly surprising – you’d have to have lived…
Seo How to plan for GEO in 2026 and evolve your search strategy We’ve spent years as an industry obsessed with what people search for. Now, it’s time to be just as focused on where they search. Generative engine optimization (GEO) isn’t just another tactic –…
