Seo Google expands recurring billing policy Google is expanding its recurring billing policy to allow certified U.S. online pharmacies to promote prescription drugs with subscriptions and bundled services. What’s happening. Certified merchants can now offer: Prescription drug subscriptions —…
Seo Google uses both schema.org markup and og:image meta tag for thumbnails in Google Search and Discover Google updated both its image SEO best practices and Google Discover help documents to clarify that Google uses both schema.org markup and the og:image meta tag as sources when determining image thumbnails in…
Seo Building a competitive PPC defense If you’re not actively managing your branded search campaigns, you’re leaving money on the table and your reputation in the hands of competitors, review aggregators, and affiliate marketers. Brand protection through PPC isn’t…
Seo How to revise your old content for AI search optimization If your brand’s content arm has been active for a few years, I’m guessing you have plenty of material that can be revised to help you show up more prominently in AI search…
Seo Google publishes Universal Commerce Protocol help page Google published a new help page detailing how its Universal Commerce Protocol (UCP) works — offering merchants clearer guidance on how checkout flows operate across Google properties. What’s happening. The documentation explains how…
Seo How Google’s Universal Commerce Protocol changes ecommerce SEO For years, ecommerce ran on a simple model: Google drove traffic, and your site did the selling. Rankings, clicks, and conversion rate determined performance. That model just changed. With the Universal Commerce Protocol…
Seo How to increase Google Discover traffic with technical fixes Google Discover caught my attention in 2021, when it was driving millions of clicks a month to publishers. I underestimated how pervasive it would become. My feed cycles through soccer, television, Baltimore news,…
Seo See how leaders bridge the engagement divide by attending ‘Engage with SAP Online’ Here’s a question every marketing leader should be asking right now: How healthy are your customer relationships? Not your campaigns, not your channels but the actual relationships. It’s a harder question than it…
Seo Microsoft Ads launches self-serve negative keyword lists Self-serve negative keyword lists are now live in Microsoft Advertising, according to Ads Liaison Navah Hopkins — giving advertisers long-requested control without submitting support tickets. What’s happening. Advertisers can now create and manage…
Seo Google publishes new Google Ads passkey help doc Google published a new help document outlining how passkeys work in Google Ads — a timely move as advertisers face a rise in account hacks and phishing attempts. What’s happening. The new help…
