Seo Stop reporting traffic and activity. Start reporting progress. For over a decade, Google rewarded rankings with visits, so SEO practitioners learned to justify success with rankings, clicks, and traffic. For a long time, that proxy worked. But in B2B, it was…
Seo Microsoft brings AI Search to Copilot with emphasis on citations Microsoft has released an upgrade to Copilot, bringing what it calls “the best of AI Search” to its AI engine – Copilot. Microsoft said its Copilot responses “will now include more prominent, clickable…
Seo Google’s new AI tools automate ad reviews, reporting, and support for publishers Google is launching a suite of updates across Ad Manager, AdSense, and AdMob to help publishers save time, strengthen advertiser relationships, and better monetize content — with major additions powered by AI and…
Seo Why B2B brands are shifting from keywords to Performance Max The shift away from fully keyword-targeted search campaigns has been building for years – but this week, it reached a tipping point. Two account managers on my team, each handling different clients in…
Seo How to build and lead a successful remote SEO team As SEO grows more collaborative and data-driven, more teams are operating remotely – sometimes by choice, sometimes by necessity. But managing SEO remotely brings its own challenges. Drawing on eight years of leading…
Seo Google expands PMax reach with Waze ads Google is rolling out two key updates to Performance Max (PMax) campaigns — adding Waze ad inventory for store goal campaigns and introducing channel performance reporting for greater visbility. Why we care. Advertisers…
Seo Google Ads pushes ‘Investment Strategy’ planning for budget-limited campaigns Google Ads is now prompting advertisers to create “investment strategies” when campaign budgets are limited – a fresh addition to the budget recommendations interface. How it works. When Google detects a budget-limited campaign,…
Seo ChatGPT boosts brand mentions as Google AI Mode narrows focus: Report ChatGPT started mentioning more brands and websites over the past three months, while Google’s AI Mode narrowed its focus, according to new data from Semrush’s AI Visibility Index. Reddit, in particular, stood out:…
Seo Exploring the real risk AI brings to the internet (and SEO with it) The idea of starting an article series about AI in a time when so many articles are being at least partially generated by AI and potentially primarily consumed by AI might cause one…
Seo How to build authority when no one knows you yet Building authority when no one’s heard of you can feel like trying to join a conversation that’s already halfway done. You’ve got something worth saying, but no one’s listening yet. In SEO terms,…
