Seo 7 local SEO wins you get from keyword-rich Google reviews Keywords in reviews are generally believed to help local rankings, although their impact is still actively debated within the local SEO community. Regardless of where the truth on ranking impact ultimately lands, keyword-rich…
Seo Google adds asset-level reporting to display campaigns Google is rolling out asset-level reporting for Display campaigns, giving advertisers a clearer view of how individual creative assets perform — a move that brings Display closer to the visibility already seen in…
Seo Google’s new AI tool touts creating optimized content in a scalable way A recent Google blog post announced the expansion of Opal, a Google tool that uses AI to get people create mini apps, and touted that the tool can be used to create “optimized”…
Seo How AI made conversation king A year and a half ago, I wrote “The rise of forums: Why Google prefers them and how to adapt,” arguing that brands should build their own online forums and communities. Let’s look…
Seo How to document your SEO strategy An SEO strategy is the foundation for improving organic visibility and driving conversions – whether that means owning Google’s front page or earning mentions in LLMs. A strong strategy aligns stakeholders, unifies teams,…
Seo Answer the hidden questions or vanish in AI search ChatGPT, Gemini, Perplexity: these are the new operating environments. Your content must be invokable inside them, or no one will see it. At SMX Advanced, I broke down how to build an AI…
Seo Winning the platform shift Grappling with innovation and changing consumer attitudes is second nature to marketers, who have already lived through many technological shifts over the past two decades. But forecasting where things are going is especially…
Seo What is the inevitable evolution of LLMs and search? It’s clear to me that the current “LLM situation” is untenable. These platforms are offering a very expensive set of products with relatively unlimited access. At the same time, you have content creators…
Seo Google clarifies policy on false information in advertiser verification Google has updated its Circumventing Systems policy to include a new example explicitly warning advertisers that submitting false information during the Advertiser Verification process violates its rules and will lead to account suspension….
Seo ChatGPT ads are coming – and they won’t look like Google Ads OpenAI CEO Sam Altman said ChatGPT will likely try ads “at some point” but he still has “no idea” what ads will look like. Altman also doesn’t see ads as OpenAI’s “biggest revenue…
