Seo Everything you need to know Court filings in Google’s antitrust case revealed FastSearch, a proprietary system few search marketers have heard of. It sits at the core of how Google grounds its AI Overviews, prioritizing speed over the…
Seo The next frontier of online reputation risk As generative AI becomes more embedded in search and content experiences, it’s also emerging as a new source of misinformation and reputational harm. False or misleading statements generated by AI chatbots are already…
Seo How to boost your AI search visibility: 5 key factors As AI transforms how users search for information online, we all face a new challenge: ensuring our content is visible and impactful within emerging AI platforms. While traditional SEO tactics remain crucial, brands…
Seo EU to probe Google over site reputation abuse policy Google parent Alphabet is expected to face a new EU investigation over claims that it demotes news publishers in search results if they run sponsored or promotional content, a significant revenue source for…
Seo Google launches AI-powered advisors Google is rolling out two new AI-powered assistants — Ads Advisor and Analytics Advisor — built on its latest Gemini models to help advertisers manage campaigns and uncover insights faster. The tools, which…
Seo Google Discover fixing fake AI spam problem Google is working to fix the Google Discover feed by removing the fake AI spam that has been creeping in over the past several weeks. “We’re actively working on a fix,” Google told…
Seo Google quietly adds brand inclusions to standard Shopping campaigns Google Ads rolled out brand inclusion controls for Standard Shopping campaigns. This is a long-requested feature that gives advertisers direct control over which brands appear in their Shopping ads – without the need…
Seo Google makes incrementality testing easier, cheaper, and faster Google is expanding access to incrementality testing, rolling out major updates designed to help advertisers of all sizes measure the true, causal impact of their ads – what’s driving results and what’s not….
Seo The best way to use custom segments in Google Ads If there’s one area of Google Ads that often baffles even seasoned practitioners, it’s audience targeting. Within audience targeting, there’s a special option called custom segments that allows us to build our own…
Seo How to consolidate legacy SKAGs – and why it’s time to move on The Alpha Beta account structure was the gold standard of paid search. Over the past several years, PPC marketers have adapted to Google’s push into automation and AI by first tweaking Alpha Beta…
