Seo YouTube launches Activation Partners program YouTube launched the YouTube Activation Partners program, a new initiative connecting advertisers and agencies with vetted third-party experts who specialize in YouTube media buying and campaign management. Why we care. As the biggest…
Seo Google testing AI-generated descriptions for search snippets Google is testing using AI to generate full search result descriptions and/or AI-summaries of your search result snippet, within the Google Search results. There are two variations of this; (1) fully replacing your…
Seo Building a unified search strategy for the AI era For years, SEO and PPC defined two sides of search – one focused on organic authority, the other on paid performance. Both aimed to capture traffic but often worked in silos, optimizing toward…
Seo How to layer data for better results In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data. This added layer can improve results within…
Seo Brand protection is growth protection in an AI Search world The search landscape is changing. With the rapid evolution of AI, the Google SERP is no longer a predictable grid of 10 blue links. This shift presents new opportunities for businesses, but it…
Seo Google Search serving issue in some locales Google confirmed an ongoing issue with serving search results in Google Search. This is impacting some locales, Google added. Google said this is an “ongoing issue” and will update us again “witin 24…
Seo New Bing Places for Business is live Microsoft is rolling out the new and updated Bing Places for Business. “Today, we are excited to announce the launch of the new Bing Places for Business experience —an evolution shaped by deep user research,…
Seo Aashna Makin’s experience of when best practices backfire On episode 326 of PPC Live The Podcast I sat down down with Aashna Makin, a senior paid ads specialist with more than eight years of experience, who has managed campaigns worth over…
Seo Microsoft to end nonprofit ad grant program in December Microsoft Advertising is shutting down its Ads for Social Impact grant program, which provided free ad credits to nonprofits. Final grants will be issued November 30, 2025, with a 45-day window to spend…
Seo Google to phase out Call-Only Ads by 2027 Google is officially retiring Call-Only Ads, with creation ending in February 2026 and full sunset by February 2027. Advertisers relying on phone leads will need to transition to Responsive Search Ads with Call…
