Seo Google’s ad tech fixes face EU market test The European Commission is asking industry players to weigh in on Google’s proposal to resolve sweeping antitrust charges tied to its advertising technology business — a case that has already triggered nearly €3…
Seo Social media beats SEO as SMBs’ top traffic source, survey says Social media now drives more traffic to small and medium-sized businesses than search, and many SMBs are beginning to track AI-generated referrals. They also see competitors showing up in AI summaries as an…
Seo Google Search Console tests “AI-powered configuration” to create dynamic reports Google announced new “AI-powered configuration” within the Search Console Performance report that lets you ask Search Console to show you a specific report, and Google will “instantly” configure a report for you. This…
Seo How paid, earned, shared, and owned media shape generative search visibility AI is changing how people discover and understand brands. It’s also reshaping how they search, with users turning to tools like ChatGPT, Perplexity, and Google’s AI Overviews for answers instead of clicking through…
Seo Google Discover pushing users into AI Mode Google is pushing AI Mode within Google Discover, with options to summarize, follow-up and dive deeper after you start reading a story from within the Google Discover feed. This is just one more…
Seo Why new AI models are breaking your SEO workflows The latest benchmark results reveal a surprising drop in SEO accuracy from top AI models. TL;DR: The latest flagship AI models (Claude Opus 4.5, Gemini 3 Pro) have statistically regressed in performance for…
Seo These trending topics spiked big Google today released its 2025 Year in Search list, but don’t mistake it for a ranking of the “top searches” or the “most searched” terms. This year’s recap focused on trending queries – the…
Seo Google AI Mode sends traffic on 69% of transactional queries: New data The narrative in SEO right now is simple: Google’s AI Mode doesn’t send traffic. If it becomes the default Google Search experience, your website will starve for clicks. There’s one problem, though: the…
Seo Native Reels ads can lift purchase intent 5.3x Reels continue to surge as a go-to format for entertainment, education, and discovery. But Meta’s message to advertisers is clear: success requires native creative — not repurposed assets. Think 9:16 framing, platform-first audio,…
Seo AI Max undermines match-type control A recent test run by the Adalysis team reveals that Google’s new AI Max setting is reshaping how search terms are matched and reported — creating blind spots for advertisers who rely on…
