Seo Instacart brings retail media targeting to TikTok Ads Manager Instacart today became the first retail media network to integrate directly with TikTok Ads Manager. This will allow CPG advertisers to use Instacart’s first-party retail data to target audiences, measure conversions, and drive…
Seo Microsoft taps Amazon DSP as preferred partner Microsoft is officially winding down its DSP, Microsoft Invest, and naming Amazon DSP as its preferred transition partner – a move that deepens ties between the two tech giants and reshapes Microsoft’s advertising…
Seo ChatGPT becomes a platform for apps – and maybe marketing OpenAI is turning ChatGPT into more than a chatbot. The company’s latest update lets users access third-party apps (e.g., Spotify, Canva, Zillow, Expedia) directly inside conversations. Why we care. This shift could make…
Seo Holiday ecommerce to hit record $253 billion – here’s what’s driving it U.S. consumers are expected to spend a record $253.4 billion online this holiday season, according to Adobe’s annual shopping forecast. That’s a 5.3% year-over-year increase covering the period from Nov. 1 to Dec….
Seo Meta cuts political ads across the EU Meta will stop running all political, electoral, and social issue ads across the European Union starting this week, citing the region’s new Transparency and Targeting of Political Advertising (TTPA) regulations that take effect…
Seo PPC in the age of zero-click search: How to stay profitable PPC is getting tougher – and it’s not just because of competition. Click-through rates are falling, costs are rising, and once-steady campaigns are harder to keep profitable. The real shift is structural. Zero-click…
Seo Google replaces ‘Ad networks’ blocking with new ‘Authorized Buyers’ control Google is overhauling its ad blocking controls in AdSense and Ad Manager, replacing the “Ad networks” option with a new “Authorized Buyers” control starting Nov. 6. This move seems designed to give publishers…
Seo Consumers don’t trust the first search result – and AI use surges: Survey Just 11% of U.S. consumers trust the first tool they use when searching online. That means nearly 9 in 10 Americans double-check or expand their search elsewhere “because they don’t trust the first…
Seo Optimizing content for generative engines: 17 actionable tips Search behavior keeps tilting toward AI answers. People still click classic results, but more are starting with AI summaries and only clicking when they want depth, proof, or tools. Your job as an…
Seo DOJ and Google wrap up ad tech monopoly hearing The Justice Department and Google wrapped a two-week hearing over how to address Google’s illegal monopoly in online advertising technology, setting up a pivotal antitrust showdown that could reshape the digital ad industry….
