Seo Google Ads demographics: A deep dive into targeting and exclusion In traditional forms of advertising, marketers often define their target audience based on basic demographics like age and gender. “Our target customer is women 25-45!” “Our target customer is men 18-24!” In digital…
Seo Agency-grade PPC audits: How to turn reports into growth roadmaps When most marketers think of a PPC audit, they picture a checklist: Pull a few reports. Flag the obvious inefficiencies. Send the client a PDF. Call it a day. In reality, that’s a…
Seo Technical SEO for GenAI: How bots see, crawl & rank your brand by Edna Chavira GenAI-powered search doesn’t behave like Google. Large Language Models (LLMs) and AI agents don’t just index—they interpret, summarize, and rank your content in ways most audits aren’t built to detect. That means the…
Seo You don’t need ads everywhere – Here’s how to pick the right platforms Every time a new ad platform launches, the same question pops up: “Should we run ads here?” The truth? More platforms don’t always mean more results. Not every channel is a goldmine –…
Seo Affiliate cloaking is behind 45% of fraud – here’s how to beat it Let’s be clear: affiliate fraud is happening. Most of the time, the question isn’t whether there are violations in an affiliate program. The real question is: Can you see them? Now, fraudsters don’t…
Seo Google traffic to news publishers is steady, but it isn’t traditional Search Google has remained a stable source of traffic to news publishers over the past year. Although many websites have seen their traffic significantly impacted by Google’s AI Overviews, Chartbeat data shows that for…
Seo Google finally gives visibility into Search Partner Network placements Advertisers can now see exactly where their Search, Shopping, and App campaign ads are running across the Search Partner Network (SPN), with full site-level impression data. How it works: Reports list all SPN…
Seo Google replaces Content API for Shopping with new Merchant API Google announced it will shut down the Content API for Shopping on Aug. 18, 2026, officially making the Merchant API the new standard for managing Merchant Center accounts. Why we care. For over…
Seo Generative AI is changing search, but Google is still where people start: Study Generative AI is reshaping how people find information — but it hasn’t replaced search engines like Google. That’s according to a new Nielsen Norman Group study: While users increasingly experiment with ChatGPT, Gemini…
Seo Clicks rose, ROAS fell when Amazon left Google Shopping After Amazon pulled its ads from Google Shopping on July 23, clicks became cheaper, and volumes rose, but the value of that traffic dropped. That’s according to a new study from Optmyzr, which…
