Seo Sophie Fell talks why double-checking campaign settings matters On episode 334 of PPC Live The Podcast, I speak to Sophie Fell Head of Paid Media at Liberty Marketing Group about a real PPC mistake involving location targeting. The conversation focuses on…
Seo Google’s AI Overview made up career-damaging claims about me UK doctor and YouTuber Dr. Ed Hope said Google’s AI falsely claimed he was suspended by the General Medical Council earlier this year for selling sick notes. Hope called the allegation completely made…
Seo Google Ads quietly unlocks Merchant Center videos for Performance Max Google is rolling out a new Performance Max beta that lets advertisers pull video assets directly from Merchant Center — a small tweak with big implications for retail and e-commerce. How it works….
Seo What 15 years in enterprise SEO taught me about people, power, and progress After more than 15 years in enterprise SEO across six major corporations, I’ve seen more careers derailed by internal politics than by Google updates. Many SEOs moving from agency to in-house assume that…
Seo Why AI’s next era belongs to orchestrators For the past two years, we’ve been living in AI’s gold rush era. To borrow from Taylor Swift, think of it as the “Lover” phase where everything is shiny, new, and full of…
Seo What Black Friday reveals about how LLMs understand ecommerce Every Black Friday reveals how consumers search, compare, and decide. This year added something new: a real-world test of how AI models interpret commerce under true demand. So we ran a structured test…
Seo How breakthrough TV ads trigger search spikes and conversions When a TV commercial makes people feel something, it doesn’t just win in the moment – it sparks curiosity, drives searches, and fuels conversions. That’s why the “Breaking TV Ads Report,” jointly launched…
Seo Search Engine Land celebrates its 19th birthday Search Engine Land turns 19 today. Nineteen years. Almost two decades of analyzing, explaining, questioning, challenging, obsessing over, and occasionally shaking our heads at whatever Google and the search industry throw our way….
Seo Google December 2025 core update rolling out now Google today released the December 2025 core update. Google said this core update “Today we released the December 2025 core update.” This is the third core update of 2025, and the fourth overall update in…
Seo Bing tests Google-style “Sponsored results” grouping Microsoft is now testing a Google-like redesign of search ads in Bing, grouping multiple sponsored links under a single “Sponsored results” label and adding a “Hide” button that collapses the entire ad block….
