Seo AI search is growing, but SEO fundamentals still drive most traffic Generative AI is everywhere right now. It dominates conference agendas, fills LinkedIn feeds, and is reshaping how many businesses think about organic search. Brands are racing to optimize for AI Overviews, build vector…
Seo Google expands Performance Max channel reporting to MCCs Google appears to be rolling out the Performance Max Channel Performance report at the MCC level, giving agencies and large advertisers a long-awaited view of channel-level performance across multiple accounts. What’s new: The…
Seo Why Google is deleting reviews at record levels In 2025, Google is removing reviews at unprecedented rates – and it is not accidental. Our industry analysis of 60,000 Google Business Profiles shows that deletions are being driven by a mix of:…
Seo Image SEO for multimodal AI For the past decade, image SEO was largely a matter of technical hygiene: Compressing JPEGs to appease impatient visitors. Writing alt text for accessibility. Implementing lazy loading to keep LCP scores in the…
Seo How to build search visibility before demand exists Discovery now happens before search demand is visible in Google. In 2026, interest forms across social feeds, communities, and AI-generated answers – long before it shows up as keyword search volume. By the…
Seo Microsoft launches asset-level ad reviews Microsoft Advertising is now rolling out asset-level editorial review. This will allow you to view policy approvals for each ad component, rather than the entire ad, reducing delays caused by a single non-compliant…
Seo Google to loosen pharma ad rules for AdMob authorized buyers Google will update its Pharmaceutical policy for AdMob Authorized Buyers in January, allowing prescription drug and prescription drug service ads in select markets without Google certification while clarifying what remains strictly prohibited. What’s…
Seo Google sues SerpApi over scraping and reselling Search data Google said today that it is suing SerpApi, accusing the company of bypassing security protections to scrape, harvest, and resell copyrighted content from Google Search results. The allegations: Google said SerpApi: Circumvented Google’s…
Seo Microsoft Bing explains how duplicate content can hurt your visibility in AI Search Did you know that duplicate content can hurt your visibility within AI Search? Fabrice Canel and Krishna Madhavan from Microsoft explained that with AI Search, having duplicate content makes it harder for the…
Seo Designing journeys for people and AI agents For the past decade, customer journey design has assumed one thing: the customer is human. A real person. Messy. Emotional. Overloaded. Someone who needs clarity, reassurance, and a sense of progress to keep…
