Seo

For years, SEO success was measured by charts pointing up and to the right.  We celebrated traffic spikes, shared screenshots, and treated rising sessions as proof of strategy.  But those days are gone….

A dominant share – 86% to be specific – of AI citations come from sources brands already control, according to a new analysis of 6.8 million citations across ChatGPT, Gemini, and Perplexity conducted…

If you’re still calling it Apple Search Ads, you’re already behind.  Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a…

AI is changing the digital landscape as we know it. An industry that used to run on Google’s 10 blue links is now rapidly transitioning to digital experiences based on personalized prompts and…

Google’s AI-powered Try On feature, which lets users see how clothing items look on them, is adding shoes and expanding to Australia, Canada, and Japan. How it works. The AI uses advanced shape…

Google made a handful of tweaks to its Channel Performance and Asset reports this week – including long-awaited ROI metrics like ROAS and CPA. But the most revealing update wasn’t in the announcement…

Sam Altman once said advertising was a “last resort” for ChatGPT. Now he seems to think that “maybe ads don’t always suck.” What Altman is saying. In a new Stratechery interview, Altman admitted…

AI agents are poised to reshape how people buy online – not by helping users find where to convert, but by doing the work themselves. In ChatGPT’s Agent mode, I prompted more than…

AI has quickly become the dominant topic in the PPC industry.  If 2024 was the year of will-Google-or-won’t-Google finally kill cookies, 2025 is the year AI has taken over the conversation. From Google’s…

Today’s customers don’t separate their lives into channels, and they don’t expect brands to either. They want experiences that feel relevant and personal, whether that’s confirming a delivery, getting a reminder about an…