Seo

Do you think you’re able to answer the question every marketing leader dreads hearing from leadership: “Why isn’t our marketing effort doing more?” How do you even go about answering that? Let’s look…

If I hear “always be testing” one more time, I might scream. It was great advice in 2016. In 2026, it’s a great way to light your budget on fire. That mantra made…

Video advertising has never been easier to distribute. Platforms can deliver impressions and views at an enormous scale across YouTube, paid social, short-form video, and connected TV. But distribution isn’t the same as…

Google AI Max drives revenue but at a higher cost, according to Smarter Ecommerce’s Mike Ryan, who analyzed 250+ campaigns. Outcomes vary, and much more testing is still needed. Why we care. AI…

Has OpenAI’s increasing independence from Microsoft and, by extension, Bing, become an overly dependent relationship with Google? Our study comparing shopping query fan-outs (QFOs) in ChatGPT from both Google and Bing carousels appears…

For 20 years, the web has run on a simple trade: publish content that meets a person’s needs, rank in search, earn traffic, then monetize that traffic through products, services, affiliate referrals, or…

How content is structured in an article or blog post might not seem controversial. But, apparently, Google doesn’t want you to create bite-sized chunks of content simply to please LLMs. Called “chunking,” this…

). These tokens are then converted into distinct “nodes,” which serve as the building blocks of the page. The browser links these nodes together in a parent-child hierarchy to form the tree structure….

There’s a growing problem in SEO and content marketing that doesn’t get talked about enough: everything is starting to sound the same. The same phrasing and structure, the same bland tone, the same…

Every once in a while, a product launch doubles as a marketing masterclass. Recently, Selena Gomez’s Rare Beauty released a new fragrance, and it wasn’t just the scent that captured attention. It was…