Seo 3 PPC myths you can’t afford to carry into 2026 PPC advice in 2025 leaned hard on AI and shiny new tools. Much of it sounded credible. Much of it cost advertisers money. Teams followed platform narratives instead of business constraints. Budgets grew….
Seo Why copywriting is the new superpower in 2026 For the last few years, copywriting has been quietly written off. Not with outrage. Not with ceremony. Just sidelined. Replaced. Automated. Words – the core material of SEO, landing pages, ads, and persuasion…
Seo Meridian, Robyn, Orbit, and Prophet explained Marketing mix modeling (MMM) has shifted from an enterprise luxury to an essential measurement tool. Tech giants like Google, Meta, and Uber have released powerful open-source MMM frameworks that anyone can use for…
Seo Google launches Universal Commerce Protocol for agent-led shopping Google today unveiled the Universal Commerce Protocol (UCP), an open standard that lets AI agents work across the entire shopping journey, from discovery to purchase to post-sale support. Additionally, Google is introducing new…
Seo Anthony Higman shares a PPC redemption story On episode 336 of PPC Live The Podcast, I speak to Anthony Higman, CEO of AdSquire. Anthony’s career journey is a full-circle story: from starting in a law firm mailroom to running his…
Seo Google launches A/B testing for Performance Max assets (Beta) Advertisers can now compare two sets of assets while keeping “common assets” consistent across both versions. Tests can be set up from the Experiments page under the Assets sub-menu, allowing marketers to see…
Seo Google tests and removes AI Overviews based on engagement Google shows AI Overviews in Search largely based on whether users engage with them — and removes them when they don’t. That’s according to Robby Stein, Google’s VP of product for Search. In…
Seo Microsoft expands search themes in Performance Max to 50 Ahead of a slate of announcements coming next week, Microsoft Advertising says advertisers can now add up to 50 search themes to Performance Max campaigns — a significant increase from previous limits. Why…
Seo Google tests expanded video limits in Performance Max Advertisers are spotting signs that Google is increasing the number of video assets allowed per Asset Group in Performance Max campaigns — from 5 videos to as many as 15. Why we care….
Seo Why ecommerce SEO audits fail – and what actually works in 30 days A $4 million Shopify brand recently showed me an SEO audit it received six months earlier – 127 pages, 53 action items, and a $12,000 price tag. Since then, the company has updated…
