Seo Why LLM-only pages aren’t the answer to AI search With new updates in the search world stacking up in 2026, content teams are trying a new strategy to rank: LLM pages. They’re building pages that no human will ever see: markdown files,…
Seo What will stay the same Around the turn of the year, search industry media fills up with reviews and predictions. Bold, disruptive ideas steal the spotlight and trigger a sense of FOMO (fear of missing out). However, sustainable…
Seo Your guide to brand visibility in AI search Search visibility isn’t what it used to be. Rankings still matter, but they’re no longer the whole story. Today, discovery happens across traditional search results, local listings, brand knowledge panels, and increasingly, AI-driven…
Seo Some Google AI Overviews now use Gemini 3 Pro Google now uses Gemini 3 Pro to generate some AI Overviews in Google Search. Google said for more complex queries Gemini 3 Pro is used for AI Overview. This was previously announced for…
Seo How Google detects bots and what the SerpAPI lawsuit reveals We fully decrypted Google’s SearchGuard anti-bot system, the technology at the center of its recent lawsuit against SerpAPI. After fully deobfuscating the JavaScript code, we now have an unprecedented look at how Google…
Seo Peter Drucker warned us. Positionless Marketing is the answer Five days compressed into five minutes. Six weeks into six days. These aren’t marginal improvements. They’re what happens when marketing organizations remove the structural barriers that prevent talented people from acting at the…
Seo This article may contain lies Less than 200 years ago, scientists were ridiculed for suggesting that hand washing might save lives. In the 1840s, it was shown that hygiene reduced death rates, but the underlying explanation was missing….
Seo 10 salary negotiation tips for search marketers Before you apply for a new role, it’s important to prepare for marketing salary negotiations and learn how to pursue fair pay with practical, realistic guidance. Whether you work in SEO, PPC, or…
Seo Google search ad clicks hit five-year high as Q4 spend rises 13% Spending on Google search ads rose 13% year over year in Q4 2025, up from 10% in Q3, based on Tinuiti’s latest benchmark report. Click growth for advertisers hit its strongest rate since…
Seo Amy Hebdon discusses the PPC decision that cost her a good client relationship On episode 337 of PPC Live The Podcast, I speak to Amy Hebdon, an international paid search expert and founder of Paid Search Magic. The show focuses on the real stories behind paid media…
