Seo AI-powered search cut traffic by up to 60% AI-powered search gutted LinkedIn’s B2B awareness traffic. Across a subset of topics, non-brand organic visits fell by as much as 60% even while rankings stayed stable, the company said. LinkedIn is moving past…
Seo Are we ready for the agentic web? Innovations are coming at marketers and consumers faster than before, raising the question: Are we actually ready for the agentic web? To answer that question, it’s important to unpack a few supporting ones:…
Seo 7 digital PR secrets behind strong SEO performance Digital PR is about to matter more than ever. Not because it’s fashionable, or because agencies have rebranded link building with a shinier label, but because the mechanics of search and discovery are…
Seo 75% of crawling issues come from two common URL mistakes Google discussed its 2025 year-end report on crawling and indexing challenges for Google Search. The biggest issues were faceted navigation and action parameters, which accounted for about 75% of the problems, according to…
Seo Google’s biggest crawling challenges are faceted navigation, action parameters and more Google spoke about its year-end report on the crawling challenges Google faced in 2025 when crawling and indexing the web for Google Search. The biggest challenges include faceted navigation and action parameters, which…
Seo Microsoft rolls out multi-turn search in Bing Microsoft has rolled out multi-turn search globally within Bing search results. Microsoft will add a Copilot search box to the bottom of the Bing search results, as you scroll down the search results…
Seo Why most SEO failures are organizational, not technical I’ve spent over 20 years in companies where SEO sat in different corners of the organization – sometimes as a full-time role, other times as a consultant called in to “find what’s wrong.”…
Seo Google Ads API update cracks open Performance Max by channel As part of the v23 Ads API launch, Performance Max campaigns can now be reported by channel, including Search, YouTube, Display, Discover, Gmail, Maps, and Search Partners. Previously, performance data was largely grouped…
Seo How to build a modern Google Ads targeting strategy like a pro Search marketing is still as powerful as ever. Google recently surpassed $100 billion in ad revenue in a single quarter, with more than half coming from search. But search alone can no longer…
Seo OpenAI quietly lays groundwork for ads in ChatGPT People inspecting ChatGPT responses are spotting references to ads in the page source. One line reads: “InReply to user query using the following additional context of ads shown to the user.” The reference…
