Seo Google & Bing don’t recommend seperate markdown pages for LLMs Representatives from both the Google Search and Bing Search teams are recommending against creating separate markdown (.md) pages for LLM purposes. The purpose is to serve one piece of content to the LLM…
Seo Your local rankings look fine. So why are calls disappearing? For many local businesses, performance looks healthier than it is. Rank trackers still show top-three positions. Visibility reports appear steady. Yet calls and website visits from Google Business Profiles are falling — sometimes…
Seo Google releases February 2026 Discover core update Google has released the February 2026 Discover core update, which focuses specifically on how content is surfaced in Google Discover. “This is a broad update to our systems that surface articles in Discover,”…
Seo Google Ads no longer runs on keywords. It runs on intent. Most PPC teams still build campaigns the same way: pull a keyword list, set match types, and organize ad groups around search terms. It’s muscle memory. But Google’s auction no longer works that…
Seo Google says AI search is driving an ‘expansionary moment’ Google Search is entering an “expansionary moment” driven by longer queries, more follow-up questions, and growing use of voice and images. That’s according to Alphabet’s executives who spoke on last night’s Q4 earnings…
Seo How AI is reshaping local search and what enterprises must do now AI is no longer an experimental layer in search. It’s actively mediating how customers discover, evaluate, and choose local businesses, increasingly without a traditional search interaction. The real risk is data stagnation. As…
Seo Why SEO teams need to ask ‘should we use AI?’ not just ‘can we?’ Right now, it’s hard to find a marketing conversation that doesn’t include two letters: AI. SEOs, strategists, and marketing leaders everywhere are asking the same question in different ways: How do we use…
Seo How first-party data drives better outcomes in AI-powered advertising As AI-driven bidding and automation transform paid media, first-party data has become the most powerful lever advertisers control. In this conversation with Search Engine Land, Julie Warneke, founder and CEO of Found Search…
Seo Google Ads tightens access control with multi-party approval Google Ads introduced multi-party approval, a security feature that requires a second administrator to approve high-risk account actions. These actions include adding or removing users and changing user roles. Why we care. As…
Seo In Google Ads automation, everything is a signal in 2026 In 2015, PPC was a game of direct control. You told Google exactly which keywords to target, set manual bids at the keyword level, and capped spend with a daily budget. If you were…
