Seo Stop paying the Google tax and lower your CPCs by Edna Chavira Many search marketers are unknowingly paying a “Google Tax”—overspending on branded keywords even when there’s no competition, due to a flaw in auction dynamics that causes them to bid against themselves. In Stop…
Seo Google Preferred Sources rolling out in US and India After several weeks of testing, Google is rolling out the Preferred Sources feature in the US and India. This feature lets searchers specify which sites they want to see in the Top Stories…
Seo The $1 trillion generative economy that smart SEOs will own Search is changing. The industry as we know it will radically alter in almost all aspects as we enter the “generative economy.” By 2034, the generative AI market is expected to be worth…
Seo Most SEO research doesn’t lie – but doesn’t tell the truth either A mirage in the desert looks like water from a distance and can fool even experienced travelers into chasing something that isn’t there. SEO research can be the same. It looks like science,…
Seo Google Ads launches diagnostics tool for cart data conversions Google rolled out a “Conversions with cart data diagnostics” tool to help advertisers spot and fix issues in their cart data setup. This is an enhanced form of conversion tracking that logs item-level…
Seo SEO beyond the website: Winning visibility in the AI era When was the last time you clicked through from an AI-generated answer to a brand website? These days, it’s rare – thanks to how AI-powered tools like ChatGPT, Perplexity, and Google’s AI Overviews…
Seo Surviving the search revolution: 7 lessons from losing weight with AI No, this isn’t clickbait. It’s a story of how everything is about to change. Lately in SEO circles, there’s been a debate: will AI “search” overtake Google search? Some insist yes, Google’s days…
Seo Why your website needs a GEO audit now by Tor.app By 2026, AI-powered search is projected to capture 25% of the global search market. That’s a $72 billion slice of digital traffic. Yet, 89% of websites remain completely unprepared for this shift. The…
Seo Google to enforce EU Political ads rules in ads API and scripts Google is tightening compliance ahead of the EU’s new political advertising regulation, which takes effect in October. Starting Sept. 3, enforcements in the Google Ads API and Google Ads scripts will require advertisers…
Seo Zero-party data in action: How top brands turn product discovery into conversions by Edna Chavira Shoppers won’t wait around. If they can’t find the right product fast, they’ll bounce—taking potential revenue with them. For brands, poor product discovery isn’t just a UX hiccup—it’s a conversion killer. Join this…
