Seo 3 shifts redefining the Knowledge Graph and its AI future Google’s Knowledge Graph saw its largest contraction in a decade in June: a two-stage, one-week drop of 6.26% – over 3 billion entities deleted. Since 2015, we’ve tracked the Knowledge Graph and have…
Seo LinkedIn expands Thought Leader Ads to promote event posts LinkedIn expanded its Thought Leader Ads format to let advertisers sponsor member posts that link directly to a LinkedIn Event Page. Why we care. Trust is currency in B2B marketing – and people…
Seo Facebook upgrades Professional Dashboard with new insights Facebook is rolling out an enhanced web version of its Professional Dashboard, adding fresh creator insights, streamlined navigation, and improved parity with its mobile tools. Details: Web refresh: New home screen highlights earnings,…
Seo Call it whatever you want – just don’t call it ‘Answer Engine’ The war for naming and defining the new search is more ferocious than ever. I don’t care what you call it, just don’t call it “answer engine.” Search has reinvented itself again and…
Seo The end of easy PPC attribution – and what to do next Marketing has never had more data – and never been more blind. Third-party cookies are disappearing, ad platforms guard their insights, and reports are riddled with blind spots. Privacy regulations like GDPR and…
Seo The ultimate Shopify SEO and AI readiness playbook Shopify powers over 5 million active stores and remains the go-to ecommerce platform for many fast-growing brands. Its out-of-the-box setup helps you launch quickly – but fast deployment doesn’t guarantee organic visibility. By…
Seo Google boosts iOS App campaigns with new formats, AI tools Google is rolling out a suite of updates to boost iOS app marketing performance, from fresh ad formats to AI-powered bidding and privacy-preserving measurement tools. Details: New ad formats: Expanded reach on YouTube…
Seo Google Ads adds ‘Share of Cost’ toggle to PMax reporting Google Ads is rolling out a new Cost Slider in Performance Max (PMax) campaign reporting, giving advertisers visibility into how much of their spend is going to each channel. Why we care. This…
Seo When to restructure your Google Ads account – and how to do it right Have you ever found yourself staring at an underperforming Google Ads account, weighing whether to optimize the existing structure or rebuild entirely? Restructuring isn’t a decision to take lightly. It’s a calculated risk…
Seo How to build a paid media team in the AI age Single-channel experts? Getting left behind by most (non-enterprise) marketing teams. Hiring for experience only? There’s more to the top-tier marketer these days. Analytical vs. creative? There’s room for both, but the scale is…
