Seo Google to change budget pacing for campaigns using ad scheduling Google is rolling out a significant update to how average daily budgets pace in campaigns that use ad scheduling — and it could materially change monthly spend totals. What’s happening. Starting March 1,…
Seo What 13 months of data reveals about LLM traffic, growth, and conversions LLMs and their influence on traffic to a brand’s website are a major topic in our client conversations. Everyone wants to know what’s happening, how they can do better, and what the best…
Seo How Google Discover qualifies, ranks, and filters content: Research Google Discover runs on a structured, multi-stage pipeline with hard publisher blocks, strict image requirements, freshness decay, and heavy experimentation shaping what users see, according to new SDK-level research by Metehan Yesilyurt. Why…
Seo The AI writing tics that hurt engagement: A study The web has strong opinions about what “AI-written” content looks like, and even stronger ones about what’s supposedly wrong with it. Scroll any content marketer’s LinkedIn feed, and you’ll find confident claims that…
Seo Anthropic clarifies how Claude bots crawl sites and how to block them Anthropic updated its crawler documentation this week, clarifying how its Claude bots access websites and how you can block them. Anthropic’s document explains what each bot does, how it affects AI training and…
Seo How ChatGPT uses SEO to drive growth and revenue Generative search engines like ChatGPT have successfully used SEO as part of their growth strategy, even as the echo chambers of the web claim they’re killing this powerful marketing channel. Let’s take a…
Seo How to read Meta Ads metrics like a system, not a scoreboard Every week, thousands of media buyers perform the same ritual, opening Meta Ads Manager, scanning metrics, and deciding which campaigns and ads were winners and which were losers. If ROAS is positive, they’re…
Seo Google fixed a serving issue with search results Google confirmed it had an issue serving search results earlier this morning at around 1:30 am ET on Wednesday, February 25th. The issue seemed to be fixed very quickly and we didn’t see…
Seo Google Ad Grants now lets nonprofits optimize for shop visits Google Ad Grants accounts can now optimize for real-world foot traffic. If you use the nonprofit program, you can set “shop visits” as an account-level goal, allowing your campaigns to optimize for in-person…
Seo Merchant Center becomes a central video hub as Google auto-imports content Google’s unified video manager in Merchant Center is no longer empty. After months of showing up in accounts without visible content, the Video Assets section is now automatically populating with sourced videos. Driving…
