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YouTube today introduced a new Brand Pulse report that gives advertisers a real-time snapshot of their brand’s total presence across YouTube — from paid ads, to creator collaborations, to user-generated videos. A holistic…

Google Analytics now lets advertisers automatically import cost data from Meta and TikTok through new native integrations, streamlining cross-channel performance tracking. Why we care. This update gives marketers a unified view of ad…

Adding fake publication dates to online content can dramatically boost its visibility across leading AI models, a team from Waseda University discovered. This seems to confirm that tools like ChatGPT systematically favor newer…

The MCP Server for Google Ads is now publicly available on GitHub, Google announced. This marks a major milestone in bringing AI agents closer to real-world marketing workflows. How it works. The Model…

For years, SEO success was measured by charts pointing up and to the right.  We celebrated traffic spikes, shared screenshots, and treated rising sessions as proof of strategy.  But those days are gone….

A dominant share – 86% to be specific – of AI citations come from sources brands already control, according to a new analysis of 6.8 million citations across ChatGPT, Gemini, and Perplexity conducted…

If you’re still calling it Apple Search Ads, you’re already behind.  Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a…

AI is changing the digital landscape as we know it. An industry that used to run on Google’s 10 blue links is now rapidly transitioning to digital experiences based on personalized prompts and…

Google’s AI-powered Try On feature, which lets users see how clothing items look on them, is adding shoes and expanding to Australia, Canada, and Japan. How it works. The AI uses advanced shape…