Seo Google Ads quietly tests auto-setting “New Customer Value” Google Ads appears to be testing an automatic assignment of New Customer Value within New Customer Acquisition (NCA) campaigns — and it’s doing so without advertisers’ explicit consent. The change, first spotted by…
Seo How to use YouTube Ads to drive B2B conversions When you think of video advertising on YouTube, you probably think of ecommerce: Videos showing products. Influencers doing an unboxing. Other visuals of consumer products that lend themselves to the video format. Even…
Seo How to avoid marketing mix modeling mistakes that derail results Marketing mix modeling (MMM) is having a moment in marketing measurement. As privacy regulations limit user-level tracking, marketers are turning to it for reliable, cross-channel measurement. (We love it at my agency –…
Seo How to execute a multi-location website redesign without losing traffic A website redesign is essential for remaining competitive, but for multi-location businesses, the risks are much higher. Stripping away the local relevance that drives traffic to location pages can cause rankings and online…
Strategy What are the best online SASU creation services? Starting a business is a major project, which can be stressful. How to manage the steps to take? How can you avoid having too many costs to pay? Not always easy to find…
Seo Google Ads’ new text guidelines feature begins rolling out Google is starting to roll out its new Text Guidelines feature in Google Ads, a tool first announced at the Think Retail event five weeks ago that gives advertisers more control over AI-generated…
Seo Google Ads to permanently delete canceled accounts after six months Google is tightening its account retention policy — canceled Google Ads accounts will now be permanently deleted six months after cancellation, marking the end of indefinite account storage. Driving the news. Under the…
Seo Google officially shuts down Privacy Sandbox After years of delays and scaled-back ambitions, Google officially killed its Privacy Sandbox, the once-flagship initiative aimed at replacing third-party cookies with privacy-preserving ad technologies. Driving the news. In a blog post Friday,…
Seo Why reports will look more like Mad Men than Search Console Google’s quiet retirement of the num=100 parameter might look trivial to the rest of the world, but for SEO professionals, it’s another step deeper into the dark. That small setting allowed us to…
Seo How AI media partnerships influence your brand visibility in genAI: Research In a recent study, Search Engine Land and Fractl found that 82% of consumers find AI-powered search more helpful than traditional SERPs. While the emergence of generative engine optimization (GEO) has marketers in…
