Seo How to document your SEO strategy An SEO strategy is the foundation for improving organic visibility and driving conversions – whether that means owning Google’s front page or earning mentions in LLMs. A strong strategy aligns stakeholders, unifies teams,…
Strategy The best methods to increase your visibility Making yourself known on the Internet today is a major challenge for all companies seeking to increase their visibility. Between fierce competition, the multiplicity of platforms and constantly evolving algorithms, gaining visibility requires…
Social Media Marketing 18 Social Media Hacks for Instant Results Growing your social media presence is always hard. It’s even harder for new businesses trying to find their footing, and downright frustrating for established ones facing an engagement slump. Each one of us…
Strategy How to adapt your website for the visually impaired? Adapting your website for the visually impaired is crucial. Accessibility is important on time or only 10% French sites are accessible to people with visual disabilities. However, there are nearly 1.7 million people…
Seo Answer the hidden questions or vanish in AI search ChatGPT, Gemini, Perplexity: these are the new operating environments. Your content must be invokable inside them, or no one will see it. At SMX Advanced, I broke down how to build an AI…
Seo Winning the platform shift Grappling with innovation and changing consumer attitudes is second nature to marketers, who have already lived through many technological shifts over the past two decades. But forecasting where things are going is especially…
Seo What is the inevitable evolution of LLMs and search? It’s clear to me that the current “LLM situation” is untenable. These platforms are offering a very expensive set of products with relatively unlimited access. At the same time, you have content creators…
Seo Google clarifies policy on false information in advertiser verification Google has updated its Circumventing Systems policy to include a new example explicitly warning advertisers that submitting false information during the Advertiser Verification process violates its rules and will lead to account suspension….
Seo ChatGPT ads are coming – and they won’t look like Google Ads OpenAI CEO Sam Altman said ChatGPT will likely try ads “at some point” but he still has “no idea” what ads will look like. Altman also doesn’t see ads as OpenAI’s “biggest revenue…
Seo Stop reporting traffic and activity. Start reporting progress. For over a decade, Google rewarded rankings with visits, so SEO practitioners learned to justify success with rankings, clicks, and traffic. For a long time, that proxy worked. But in B2B, it was…
