Social Media Marketing How to Go Live on Instagram: Step-by-Step Guide & Tips In the U.S. alone, live commerce has already grown into a multi-billion-dollar market with over $17 billion in sales driven by livestream formats in recent years. But shopping is just one part of…
Social Media Marketing How the LinkedIn Algorithm Works in 2026 With a massive user base of 1 billion, LinkedIn continues to be a powerhouse for personal and professional growth. LinkedIn expert Neil Patel once said, “LinkedIn is no longer an online resume. It’s…
Social Media Marketing The Ultimate Guide to Responding to Customer Reviews A recent survey reveals that 97% of people read reviews when searching for a local business. We already know that the design of review platforms is such that every customer who reads online…
Seo Merchant Center flags feeds disruption Google Merchant Center is investigating an issue affecting Feeds, according to its public status dashboard. The details: Incident began: Feb. 4, 2026 at 14:00 UTC Latest update (Feb. 20, 14:43 UTC): “We’re investigating…
Seo AI, visual creative and new ad surfaces PPC is evolving beyond traditional search. Those who adopt new ad formats, smarter creative strategies, and the right use of AI will gain a competitive edge. Ginny Marvin, Google’s Ads Product Liaison, and…
Seo How to vibe-code an SEO tool without losing control of your LLM We all use LLMs daily. Most of us use them at work. Many of us use them heavily. People in tech — yes, you — use LLMs at twice the rate of the…
Seo Emina Demiri talks surviving firing your biggest client On episode 352 of PPC Live The Podcast, I spoke to Emina Demiri Watson, Head of Digital at Brighton-based Vixen Digital, where she to shared one of the most candid stories in agency life:…
Seo AI agents in SEO: A practical workflow walkthrough Automation has long been part of the discipline, helping teams structure data, streamline reporting, and reduce repetitive work. Now, AI agent platforms combine workflow orchestration with large language models to execute multi-step tasks…
Seo Google now attributes app conversions to the install date Google is updating how it attributes conversions in app campaigns, shifting from the date of the ad click to the date of the actual install. What’s changing. Previously, conversions were logged against the…
Seo How to use GA4 and Looker Studio for smarter PPC reporting Data isn’t just a report card. It’s your performance marketing roadmap. Following that roadmap means moving beyond Google Analytics 4’s default tools. If you rely only on built-in GA4 reports, you’re stuck juggling…
