Seo Use AI to win the longer holiday season U.S. impulse buys slipped from 30% to 26% last year, per a Google-commissioned Ipsos study. Shoppers are now spreading their holiday spending from October through January, stretching what used to be a sprint…
Seo Brands back new licensing standard to charge AI for training data Major publishers – including Reddit, Yahoo, Medium, and Quora – today announced support of a new licensing standard, Really Simple Licensing (RSL). In theory, RSL gives websites leverage to demand compensation when AI…
Seo The Google Ads mistakes costing SMBs time and money After months of work, your website is finally live – but how do you get people to see it? Google Ads looks like the perfect solution, yet many small business owners quickly learn…
Seo What’s trackable now and what’s still missing Large language models (LLMs) are transforming how consumers discover brands and find answers to both simple and complex questions. For marketers, this shift demands new ways of measuring visibility and impact. Yet unlike…
Seo Are Google’s AI Overviews eating your PPC revenue? Key things to know AI Overviews haven’t just shifted how Google presents search results; they’re already reshaping the economics of paid search. When AI Overviews appear on your most valuable queries, they: Intercept attention. Push ads down…
Strategy Comment reconquérir un client insatisfait ou perdu ? Quand on est freelance, qu’on a une TPE ou une PME, chaque client compte. Contrairement à une grande entreprise, nous n’avons pas une armée de commerciaux pour compenser une perte. Reconquérir un client…
Seo Google adds YouTube breakdowns for Demand Gen campaigns Google updated reporting for Demand Gen campaigns, giving advertisers more granular visibility into how YouTube placements perform. Why we care. Until now, Demand Gen reporting lumped all YouTube traffic together, making it hard…
Seo Nearly all ChatGPT users still rely on Google: Data Despite ChatGPT’s explosive growth, nearly all of its users also turn to Google, per new Similarweb data shared by SEO consultant Brodie Clark. In August: 95.3% of ChatGPT users visited Google, 14.3% of…
Seo Google Ads tests new promo-focused budget tools Google is piloting a new “Sales & Promotions Feature Bundle with Flighted Budgets” in Google Ads, designed to help advertisers push harder during short-term promos without wasting spend. What’s new Campaign Total Budgets:…
Seo 5 AI search stories you need to know (September 2025) The search and marketing world never slows down. Last week’s inaugural edition of Semrush’s Marketing Countdown, featuring Search Engine Land, explored how the landscape is rapidly shifting under our feet. We unpacked five…
