Seo Google rolls out Tag Gateway integration via Google Cloud Google launched a beta integration for Google Tag Gateway that lets advertisers deploy it on Google Cloud Platform (GCP) through a new one-click workflow in Google Tag Manager and Google tag settings. What’s…
Seo 3 pillars of AI-era SEO for regulated industries Regulated industries have long faced heightened scrutiny in organic search. This is where “Your Money or Your Life” (YMYL) first took hold. AI Overviews and LLMs like ChatGPT have intensified that scrutiny, expanding…
Seo How Google Ads paces, caps, and recalculates spend when budgets change Budgeting in paid search isn’t just about setting a daily number. It requires understanding how platforms pace spend, the exceptions to those rules, and what changes when budgets are adjusted mid-month. Most PPC…
Seo 37% of consumers start searches with AI instead of Google: Study Consumers are increasingly using AI tools — not Google — as their first source of information. This is driven by frustration with traditional search and rising expectations that AI will play a much…
Seo Why OpenAI paused ChatGPT ads to fight Google’s Gemini For years, OpenAI set the pace of the generative AI revolution with ChatGPT. Their partnership with Microsoft seemed unbeatable, coupling innovation and enterprise distribution. However, the lead they once held is now in…
Seo AI displacing traffic? Time to leverage your most undervalued channel. The rules of search have changed. Marketing funnels aren’t meant to stall. You pour hours into creating content, refining workflows, optimizing landing pages, and protecting brand consistency. How can all that effort, content,…
Seo Google to require separate product IDs for multi-channel items Starting in March 2026, Google Merchant Center will enforce a new system for multi-channel products — items sold both online and in physical stores — requiring advertisers to use separate product IDs when…
Seo Google to allow Prediction Markets ads under strict rules Google is updating its advertising policies to allow ads for Prediction Markets in the U.S. starting January 21st — but only for federally regulated entities. Who qualifies. Eligibility is limited to entities authorized…
Seo A 5-step framework for year-end PPC reports that resonate with leadership The new year is here, which means it’s time to deliver your end-of-year (EOY) PPC report. But an EOY report isn’t just a longer version of your monthly performance check-in. It’s typically read…
Seo How to use LinkedIn targeting in Microsoft Advertising LinkedIn targeting in Microsoft Advertising exists to help brands message-map their best creative with the ideal audience. When approached thoughtfully, it allows you to apply professional understanding to intent‑driven inventory without breaking the…
