Seo Google Ads drops Display and Video planning from Performance Planner Google is narrowing the scope of its Performance Planner tool, signaling a shift toward conversion-focused campaign types and away from impression-based planning. What’s happening. As of last month Performance Planner no longer supports…
Seo 20 pipelines, 42 million cards, and what they mean for publishers Metehan Yesilyurt’s SDK analysis revealed the pipeline names. We captured months of real Discover feeds to show what each pipeline actually does — volume, reach, timing, and which publishers dominate. Here’s what 42…
Marketing AI Google Crawlers: Internal workings of Googlebot and changing the location of IP ranges On Google Search Central, Gary Illyes tells us more about the inner workings of Googlebot and announces a change of location for its IP range files. Concrete information that can directly impact the…
Seo Agentic AI is growing, but search still wins Traffic from agentic AI sources is rising at Dell, but the impact remains minimal and inconsistent, according to the company’s ecommerce lead. The details. Dell is seeing increased visits from platforms like ChatGPT,…
Seo YouTube 90-second unskippable ads on TVs spotted YouTube is pushing further into traditional TV-style advertising, signaling a shift that could reshape the viewing experience — and attract bigger brand budgets. What’s happening. Some TV viewers are being shown ads up…
Seo How to measure intent gaps using Google Search Console data There’s often a disconnect between what a webpage says it’s about and what its audience is actually searching for. This mismatch has always existed. But the stakes are higher now. If your page…
Seo How to use AI prompts to generate better ad campaigns Many of us use various generative AI tools to generate marketing ideas and improve ad campaign outcomes. Prompting can be a powerful alternative to working solo or brainstorming with colleagues. It improves productivity…
Seo What 10 years of PPC testing reveals about breaking best practices PPC performance conversations often focus on best practices. Account structures should be clean. Match types controlled. Budgets scaled gradually. Campaigns should avoid overlap. Everything should be logical, efficient, and easy to explain. That…
Seo When server-side tagging makes sense for your brand Privacy laws are tightening, browser extensions are blocking data, and ad platforms are demanding cleaner data. As a result, how you track user behavior online is changing fast. Server-side tagging can help you…
Marketing AI The Whole Stack of Agentic Web: Why WebMCP is the New Schema.org Moment At WordLift, we've spent more than a decade championing the idea that for machines to understand the Web, we must speak their language. We built the base using Schema.org, converting unstructured content into…
