The management of consent on the Internet is much more complex than the implementation of a simple cookie banner. It is also a legal obligation. This is a process that concerns many stakeholders, including business and business marketing teams. The consent management strategy must comply with regulations, but also adapted to the user and the needs of your site.
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We have selected in this article 10 CMP essentials (Consent Management Platform). We will present to you in detail what a CMP is, why use it, if it is compulsory to comply with the GDPR and finally our tip for choosing the right consent management platform.
Our selection of 10 consent management platforms (CMP)
In France, many solutions exist for companies in order to manage cookies and meet the criteria imposed by the GDPR and the CNIL in a simple and fun way. So we compiled the 10 best consent management platforms To help you make your choice.
Didomi: a CMP compliant with the GDPR


Didomi is a consent management platform (CMP) which offers help you bring you into compliance with the GDPR. It makes it possible to collect, store and synchronize the consent of your users across different countries.
Didomi offers many features, including a Preference Center For omnichannel preference management as well as advanced web sweeping technology to discover all supplier activities, cookies, assess the privacy policy and existing consent banners.
Axeptio: the CMP specialist in cookies


Axeptio Provides a simple and intuitive tool which makes it possible to manage various elements linked to online consent, including the management of contractual documents and the creation of a privacy policy. The main functionality of the platform is Cookie managementwhich is divided into several widgets.
You can choose from different models to personalize the cookie acceptance scenario to make the consent process more pleasant for visitors and establish a bond of trust.
Axeptio, it is also a cookie banner well known to the general public that reassures. With their personified cookie and their message “hi is us cookies”, you are guaranteed to have a recognized cookie headband and considered by Internet users.
User Centrics: a consent management platform user centered


Proposing consent management for websites and applications, User centrics is a complete CMP which is also accompanied by a Free website audit tool for consent management.
The company emphasizes the documentation so that your advertising revenues are the audit. User Centrics offers integrations with Google, Hubspot and Mailchimp tools.
Cookiebot: the reference CMP


Cookiebot is an elegant CMP that allows consent management in its simplest form. Cookiebot automatically blocks all the cookies of first and third party until the user gives his consent to the follow -up.
Once configured, the tool monitors new types of cookies and monitoring on your website. For publishers who do not have the time, the will or the expertise necessary to look at consent management, Cookiebot offers an adequate solution.
OneTrust: a reliable CMP


OneTrust is a CMP which offers a wide range of services ranging from the Cookie banner to a legal newsletter. It also offers a tool to maximize the number of follow-ups and therefore offers a Optimization of the consent rate.
In addition to the basic functionality of the CMP, this tool allows an automated categorization of cookies based on a database of 30 million pre-tried cookies. It comes with predefined models, as well as with a change of language triggered by location.
Cookiehub: a simple CMP to configure


If you are looking for a more cookies CMP, Cookiehub Displays, saves and follows all user consent preferences in terms of cookies.
The extent of personalization is large for the consent strip shown to users on your field. It allows the integration of Google Tag Manager and has a ready -to -use wordpress plugin for Manage cookie collection from the content of your blog.
Cookiehub will allow you to respect the good cookie practices.
Iubenda: a simple platform management consent to set up


Iubenda is very easy to use and set up. The platform offers solutions to help comply with the law in several countries, languages and laws, with remote and automatic updates managed by an international lawyer of lawyers.
Iubenda products include a privacy policy and a cookie policy generator with more than 1,600 legal clauses includeda complete solution of cookies, internal confidentiality and consent management.
Piwik Pro: the best alternative to traditional CMPs


PIWIK PRO offers a CMP enriched with simple integration with Google Analytics and Google Tag Manager. The platform is attentive to the requirements of the GDPR and the CNIL.
Piwik Pro offers a Relatively powerful free version which keeps consent data for 14 months and provides up to 500,000 OPT-IN actions per month.
If you want to get into the management of consents, but you do not have an important budget for the moment, this tool may be the one you need.
Commanders ACT: A CMP compatible with IAB Europe


Commanders Act Offer with a trustcommaster an integrated means of managing the triggering of your tags according to the categories of consent by a simple correspondence between your tags and your categories.
Commanders Act simplifies the consent management process and compliance with regulations by offering a tag management tool with an integrated confidentiality module Compatible with the IAB Europe framework.
Ascast: an ideal marketing CMP for your site


ENTECAST is a CMP full of features and it works in parallel with a targeted marketing system that offers user behavior monitoring.
This CMP offers a free version for business offers, which can be an advantage for small publishers. The company is also associated with certain publishers to obtain information back on its product and perform significant updates.
What is a Consent Management Platform (CMP)?
There Consent Management Platformor CMP, is a consent management platform which offers various tools to companies to receive, store and manage user consent before the collection, sharing or sale of their personal data.
A CMP allows visitors to define their preferred cookie settings, understand the purpose of use of cookies and modify their selection at any time.
There are many solutions for consent management platforms (CMP) on the market that allow you to manage the way you collect the consent of Internet users.
What features should a good consent management platform contain?
For a CMP (Consent Management Platform) to be effective, it must meet certain essential criteria, that here is:
Facilitate and clarify the collection of consent
A CMP makes it possible to set up a strip for clear and concise cookies which makes it possible to collect the consent of users for advertising cookies, audience measure, etc. She owes inform users about the personal data collected and their purpose of treatment.
Manage consent
According to privacy regulations, people have the right to know what data the companies collect about them and have the right to oppose the collection of personal data. To meet these requirements, a CMP must allow users to refuse to collect personal information and to modify their preferences at any time.
Respect the requirements of the IAB and the GDPR
The IAB (Interactive Advertising Bureau) is an organization that develops industrial standards and provides legal support for internet advertising players. It regulates the way in which consent is collected, stored and updated in accordance with the GDPR. When selecting a consent management platform, make sure it meets the requirements of the IAB and the GDPR.
Why use a tool for consent management?
A tool for consent management provides users with detailed information on how their online behavior can be followed. It also offers users the choice to grant, refuse or rectify their consent to the collection, use or sale of their personal data.
Companies use a CMP to ensure compliance with the GDPR, but also to establish a transparency link with their users and thus Improve brand image by guaranteeing data protection to users.
Is a CMP compulsory to comply with the GDPR?
Even if it is highly recommended for companies, A CMP is not compulsory to comply with the GDPR. On the other hand, website publishers must obtain the consent of Internet users before using cookies or other tracking techniques mentioned in the Data Protection Act.
Publishers are not obliged to use a particular technical solution, whether it is a CMP, a tag manager or a solution developed internally. The most important thing is to obtain the consent of Internet users.
Our tip for choosing the right consent management platform
As a business with a website that collects personal data and user preferences, it is more important than ever to ensure compliance with the regulations in force in terms of privacy in order to avoid non-compliance penalties which can unnecessarily turn the finances of your business.
With this in mind, you must invest in a consent management platform adapted to your needs. Favor a complete CMP that will cover all of your needs.
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