SEO is a discipline in perpetual evolution. It is essential to keep regularly informed to stay up to date on the good practices to be applied. If some things move, others persist, such as the use of certain important HTML tags in SEO.
THE tags HTML, these are the elements that allow you to format your web pages and which help Google and web browsers to interpret your content. You may use them without realizing it with your CMS, like WordPress, under the name of title or intertitent, fat.
The proper use of certain HTML tags suitable for SEO can allow you to optimize your content and improve your positioning in Google search results and other search engines. What are the HTML beacons to be scrutinized with attention and how to proceed? Explanations.
HTML tags: What are you talking about?
THE HTML tags (or tags) aim to structure a text. This allows both to improve the reading experience, by providing clarity to the text and to indicate clear information to search engines. In particular thanks to the presence of keywords in “subtitles”.
In addition to the HN beacons that are 6, there are others HTML tags Like the Title tag, or the Meta Description. We will see in this article how to use them optimally.
Read too :: SEO: How to optimize the Meta tag Description for SEO?
The Title tag: flagship element of your SEO
The Title tag or title tag in French is obviously at the heart of your content. This is the title given to your web page.
The content of the Title tag is the element taken up by search engines when they display the results. It must therefore meet certain criteria:
- Contain the main keyword
- Do not exceed 65 characters (10 to 12 words)
- Be attractive
Indeed, Google is based on the click rate to measure the attractiveness of your page. The more you make you want, the more clicks you have and the better your ranking in the serp.
HN tags: to structure the body of the text
These are the HN tags ranging from 1 to 6: H1, H2, H3, H4, H5 and H6. In WordPress for example, if you use visual mode to write your pages or articles, these are simply titles. Title 1 corresponds to the H1 tag, title 2 to the H2 tag, etc …
Their objective is to bring clarity to the text by structuring it and hierarchy. But they also make it possible to bring semantic wealth by varying the lexical field of the keyword. Which is excellent for natural referencing.
These tags, unlike the Title tag, are visible in the content of the text. These are simply the titles you can observe when reading an article. Conversely, they do not appear in the results of search engines. However, the beacons are analyzed by the robots responsible for indexing your pages. This means that with the right optimization, they can strengthen the information recovered during a Crawl and thus improve your classification in the search results.
Good practices:
- Use one H1 tag By text (beware, on WordPress, this is often the name of the page or article, no need to add it in the content)
- Follow the hierarchical order of the beacons (H2 for the parties, H3 for a sub-part of an H2, etc.)
- Opt for clear, short titles, containing a keyword or semantic variant if possible
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Read also: How to comment in an HTML or CSS file?
The Meta tag Description
This HTML tag essentially aims to click Internet users. Indeed, doubt remains on its direct impact in terms of SEO. It is not completely proven that robots analyze the content of the meta description for indexing.
However, the content of this tag is the summary that appears in the search results. A hundred characters (120 maximum), it makes it possible to make a quick pitch of the content and to encourage to visit the site. For this, it is recommended to use action verbs of the type “Discover”, “Download”, “Create”, etc.).
The robot tag: to keep control
By default, robots that analyze your site regularly to index your pages, take into account all the contents of your site. However, you may want to exclude certain elements. Whether it is older content but you want to keep on the site or elements available only with private access etc. This is where the robot tag intervenes.
The robot tag is managed in the Robots.txt file which is at the root of your site. You can either modify it using the Yoast SEO plugin, if you work on WordPress or in theIntegrating manually via your FTP server, at the root of your site.
Read too :: How to use the ANSWER Engine Optimization?
Other important HTML tags in SEO
Many other beacons are important in SEO. Let's quickly see what beacons you should be careful to optimize the natural referencing of your website.
- Strong tags : They allow you to put text in bold. More than just visual highlighting, they indicate to search engines that you give importance to these keywords or to this passage of your content
- Canonical tags : It is a Meta tag with the canonical attribute. It allows you to indicate to Google what is the associated page to be referenced. It is useful if you have two urls with identical content and you want to reference only one
- HREFLANG tags : It is also a meta tag which allows you to indicate to the search engines what are the equivalences of pages in different languages. They are compulsory if you want to optimize the SEO of a multilingual site.
- UL, OL and Li tags : These are the HTML tags that allow you to create lists. The lists are very practical to state stages, list elements. In some contexts, they can bring a significant value SEO.
- Table tags : Creating a comparative table is also a differentiation element to come out on the SERP. Do not hesitate to integrate tables into your content to classify, order or compare the information you want to share with Internet users.
To be sure not to make any fatal error for your natural referencing you can call on a Freelance SEO Expert To guide you in setting up your HTML tags.
Do you want to review the HTML structure on your site? Consider it cost of your web integration with our free price simulator.
Also Create HTML lists easily thanks to our guide.
If you write your content from Word, you can Convert your Word file to HTML Easily thanks to free online tools to import your texts into your CMS.