Thanking a customer can mean a lot. Many businesses lose customers because they don't feel valued enough. Any time a consumer chooses you over a competitor, you should show them gratitude and appreciation.
A simple thank you makes your customer happy. And, a happy customer, remember, is more inclined to build loyalty and become an ambassador!
So, here are 7 relevant ways to thank your buyers.
1. Include a thank you note with every order
This is by far one of the easiest and most effective strategies to implement. It can take several forms:
- A thank you on social networks: by sharing their photos, videos or stories, in particular.
- A thank you email after purchasewritten in a friendly way to create a bond with the new customer.
- A handwritten note inside the package: the latter has an opening rate of 80%. It's much more than any email!
In addition to making your customers smile, it will help distinguish your business. When you include a personal message, you turn the entire experience (even after the sale!) into an opportunity to strengthen your relationship with them.
2. Offer content with high added value
What does high-value content look like? To begin, you can provide the customer with resources that allow them to deepen their knowledge about the product they have just purchased, tutorials to better use it to meet a need or objective.
For example, if you sell clothing, you can offer a guide for accessorizing the item they just purchased. As part of an online service, provide a guide or series of videos that show how to set up the tool and use it according to their needs.
This additional content necessarily improves the customer experience, while showing them that their satisfaction is important to your business.
3. Send a gift or product samples
Customers love gifts! Even more so if they are of an exclusive nature. Whether it's a sample of your new product or a beta version of a service, use them to say thank you to a new buyer.
He will feel valued and have the feeling of belonging to a privileged group. For this thank you strategy to work, make sure the sample matches the consumer profile.
As for gifts, they can take several forms: goodies bearing the image of your company, a complementary product, an extended warranty, etc.
Also read: Commercial gestures and customer gifts: how to integrate them into your accounting?
4. Start a referral program
Referral programs are a great way to thank your customers, but also to increase your sales.
Ask your regular buyers to recommend you to their friends and family in exchange for a gift or discount coupon.
For example, a cosmetics brand can set up a sponsorship program that offers 50 euros of vouchers to the existing customer and grants a discount of 25 euros on the sponsored person's first purchase.
5. Offer surprise discounts to your best customers
Customers are used to coupons, discount vouchers, gift codes… Strengthen their commitment a little more by offering surprise promotions!
At the conclusion of a sale, make a reduction on the customer's invoice without warning them. Add a note to thank them for their trust and loyalty (if this is not their first purchase).
6. Spotlight the customer to thank them
Highlighting a customer on your site is an effective way to thank them. This technique works very well in the B2B world.
Use the testimonials section to highlight your loyal customers. Offer to link to their own website in exchange for a review or quote.
Advantage: This thank you technique proves to be valuable social proof for converting prospects who are still undecided.
7. Organize an event to thank your customers
Nothing has as much impact as an in-person thank you. Invite your customers to spend time with other members of your community during a special event: store or premises inauguration, private sales, cocktails, conferences… Don't forget to prepare a bag full of gifts to give them at the end of the event.
Unable to organize a physical meeting? With current technologies, you can plan a virtual event : organize a live aperitif, a web conference or a live chat with your experts or a celebrity!
An optimized customer experience also involves thanking the buyer who trusted you (sometimes, several times). Show your gratitude by using one or more of these 7 techniques to retain your customers, while transforming them into ambassadors for your company!
Do you want to create original thank you messages? Post your project on Codeur.com and receive free quotes from many freelance graphic designers.