To increase the number of subscribers to your email lists, you can set up simple tips that will help you collect new leads.
Constitting a solid and qualified base of subscribers is the nerve of war to sell its products and services. However, it is not always easy to recover email addresses. To accept to entrust this precious data, your future customers must have the certainty of obtaining something interesting in exchange.
In inbound marketing, you need to offer before claiming. How do you get there to make your mailing list fat? Follow the leader !
1. Create a lead Magnet
A Lead Magnetor magnet to customer in French, is a free product that you will offer in exchange for an email. This method is by far the most effective.
However, to allow real conversion, your lead magnet must meet certain criteria:
- A well -defined target (hence the importance of knowing your Buyer Persona well)
- A free quality product (your prospects must be assured of the quality of your upcoming services)
- A clear and limited benefit in time
For the last point, the idea is to be as precise as possible in the statement of his lead Magnet and bring a promise to future subscribers. For example :
- 5 days to master Pinterest as a pro
- 10 secrets to attract readers to your blog
- 5 minutes a day to boost your traffic
- Learn to use Photoshop in 6 lessons
- Etc.
This promise will be more attractive and will allow visitors to be more easily convinced.
2. Vary the bonuses to download
The more lead you will have, the more you multiply the chances of increasing your subscribers. To do this, create several free products of different types.
Your content offered does not need to be a series of emails or a mini training each time. You can offer content that develops even more the points addressed in a specific article, for example: for example:
- A checklist
- A support (calendar type, planner blog, templates)
- An ebook
- Etc.
3. Improve the visuals of your registration forms
Sometimes you are put off by an unpleasant design? So why would it be otherwise on your own site?
Paid extensions like Thrive Architect Can allow you to create tailor -made, effective and beautiful forms. For free tools, self-repairing Mailerlite Offer many customization possibilities while allowing a quick grip.
In any case, a form pleasant to the eye will make you want and will already be a promise of quality.
4. Place the forms in strategic places
To get more subscribers on your email list, you must ask! To do this, you cannot be satisfied with a single location on your site, for your registration form.
The sidebar, for example, is not sufficient. For more conversions place a form:
- On the home page of your site
- At the end of the article and possibly once additional in the middle, for long files like files
- On the sidebar
5. Use pop-ups (wisely)
Yes, in theory nobody likes pop-ups. Yet in practice, it works! How ? By delivering the right message to the right people at the right time. This means that you need to place in your pop -up information related to the content to download.
THE email software All offer to configure the appearance of pop-ups according to a precise timing, or according to the percentage of screen scrolling for example.
You can also choose to make pop-up appear only on certain pages. By doing so, you will certainly harvest additional emails.
Read also: How to properly use pop-ups to increase your leads?
6. Create landing pages for free products
To optimize the conversion, do not hesitate to create simple landing pages, with a large form, to allow visitors to access their free product.
This type of practice can be particularly judicious to return to registration from a blog article or for a Facebook advertising campaign for example.
7. Missing on the right pages
Finally, do not forget to consult your metrics regularly to determine which are the most visited pages or those which convert the best.
By identifying the attractive pages, you will not only get to know your audience better, but will also be able to bet on this specific content to offer a free product and thus increase your subscriber list.
You are ready to take action. Up to you !