THE video format is a growing success with the public. More and more consumers prefer to watch a demo video on a product rather than reading the description. Indeed, video is a dynamic format that can have a great impact on your sales.
But how to create an effective product demonstration video? No need to have a large budget to design a videojust offer an effective presentation of the features and advantages of your product to your audience.
We brought together 6 tips to create a product demonstration video to convince your prospects to go to the checkout.
Why create a demo of your products?
There are many advantages to design videos to highlight your products. You can use the video format to attract new customers and maintain links with your audience.
Demonstration video is a powerful marketing tool that allows you to motivate and convince customers and thus generate more sales.
High quality video helps strengthen your audience's confidence in your brand and help your customers make decisions when they hesitate to take action.
It is a fact, many consumers prefer to watch a short demonstration video on a product to read your description.
1. Identify the public of your product
Before taking action, you must determine your goal and identify the public you want to reach with your product demonstration video.
Is your video to educate consumers by showing a tutorial on the use of your productto create notoriety or simply to sell?
By knowing your target audience, you will know how to contact him and increase your chances of capturing his attention.
Also remember to identify on which platforms Product video will be published. It may be forced to compel you on the format of the video. For YouTube it may be necessary to prefer a landscape format. For social networks, like Tiktok, a vertical format will be preferred.
2. Storyboard design
It is essential to structure your demo video before you start filming. To design your script, you must list the features of your product as well as the advantages it presents.
Remember to differentiate yourself from the competition by showing what it can bring to consumers. What feature makes your product better than others?
Here's how to structure your storyboard:
- Write an introduction that quickly presents your product or solution and highlights your brand image by including your logo.
- Explanation of the customer problem that your product is able to resolve.
- The features and advantages of the product.
- A call for powerful action.
Remember to include in your presentation all the elements that will be present in the video such as a diagram, images or animations.
3. Determine the place of filming
You should quickly know in which environment you want to film your product.
If it is a physical product presentation, choose a neutral environment with good natural lighting.
You can add some decoration elements in the background in connection with your product but keep in mind that it is the star. The attention of your audience must be fully retained by the product.
It is possible to rent professional studios
4. Turn the scenes of the product video
Now that the script is ready and you have determined the filming location, it's time to take action. You don't need a big budget to create a spectacular demo video, you can use your smartphone and your product!
Use your creativity and design a dynamic video to transmit your message.
You can film continuously during the shooting, simply cut the unnecessary plans afterwards. Do not hesitate to redo several times the same taken from different angles to determine those which highlight your product the most.
5. The video montage of the Demo Product
Limit the duration of your demo video for less than two minutes. It must captivate your audience from start to finish, too long a video may quickly tire it.
Indeed, the scope of attention as part of a product demonstration video is low. In addition, you will have enough two minutes to effectively present the features and advantages of your product.
Use a Video creation software easy to use and proceed as follows:
- Follow your storyboard precisely during video editing.
- Integrate subtitles into the product video to contact a wider audience, this optimizes your chances of transmitting your message.
- Integrate animations or diagrams to support the characteristics of the product and add dynamism to the video.
- Add background music that represents your brand well, which allows you to create an atmosphere and fill the moments of silence.
6. Conclude the video produced with a call for action
The final goal of a product demonstration video is of course to sell your product. Place a call to action at the end of your demo video to explain to your target audience what you expect from him.
To create a calling for impactful action, state it in a short and efficient sentence that encourages to try or buy your product. “Order online”, “Come and try it in store”, “Available in supermarkets” are all short sentences that allow the message to get through.
It is also an opportunity to make an offer for the launch of the product by offering a free trial for example or a reduction.
Read also: How to integrate a video in your email?
How to create your product video?
The video format will help you Increase your sales And to highlight your brand. These tips will allow you to create a fabulous demonstration video that will make your audience want to get your products.
But without equipment to film or if you are not comfortable with assembly software, the result could be disappointing.
In this case, do not hesitate to call freelance To help you build your demonstration video! You can make the shots and send them to your video editor, or downright delegate everything by finding a local service provider like a Freelance in Paris For example.