Easter! The period of the year when rabbits lay chocolate eggs while marketing managers are looking for ideas to boost their sales! Promo code, sales, broken prices … everything is good to bring new customers to your products.
Easter is fast approaching and you want your site to be in the colors of this party? Submit a project on Coder.com And create with a freelance the best dressing for your website.
With a well -organized strategy and smart actions, your sales could be boosted even if you are not a chocolate manufacturer. That's good! We have some ideas in stock to ring the bells of your marketing during this chocolate celebration…
1. Start early!
Like most parties, Easter is anticipated! If you want Increase your sales during this periodremember to communicate at least a week before.
During the Easter weekend, your offers can find a motivated audience, but are likely to get lost in the flow of Promotional messages. Sending content several days before allows your emails and campaigns to stand out.
2. Promote family activities
In addition to the holidays linked to the Easter weekend, school holidays also fall during this period. And what's going on during school holidays? Families are gathered!
Easter offers the opportunity to anchor your brand in friendly and family moments. To this end, direct your marketing to this qualified target.
Offer fun activities for the whole family, promote products that can be used by everyone and recommend content of your parents-influencers!
You can develop a Holiday Activities Guide Or suggest games to make in your garden. You can also inspire your customers by blowing them out of the creative means of entertaining their children. Of course, always try to turn these proposals around your brand.
For example, for manual activities, you can suggest ways to reuse your packaging to transform them into practical accessories or decoration for the room.
You can also offer fun ideas to use your products and services, so that the whole family has fun with your brand!
3. Organize an egg hunt on your site
An egg hunt is a clever way of offering a reduction to your customers, increasing traffic on your site and stimulating your sales.
For example, hide egg visuals in your least visited pages. Customers will have to browse your entire website to find them and consult certain pages that they may not have visited otherwise.
Once all the eggs are found, redirect them to a landing page with a code to use on your site. This will give a substantial reduction or the right to an exclusive gift for any order.
Of course, think of Share this treasure hunt Via your newsletter and on your social networks to ensure the success of the operation!
4. Gamify your Easter egg hunt
Beyond hiding eggs on your site, you can organize an online interactive hunt. Create a special Easter game on a dedicated platform!
Move your community to join your hunt by offering them a chance to win a prize.
Depending on your marketing goals, you can decide to register users before or after their participation:
- Registration before participation : Choose this option if you are looking to strengthen your customers' loyalty and confidence in your brand.
- Registration after participation : If your main objective is the collection of leads.
- Anonymous participation : If your only goal is to entertain and involve your audience, you can deactivate the registration form.
Once you have finalized your promotion, you can draw the winners! You can also distribute reduction codes to all registered users to boost your sales.
5. Launch remarketing campaigns
Easter period is an ideal opportunity to use the remarketing In order to win back your former visitors or customers who have abandoned their shopping basket.
Record consumers who have expressed interest in your offers during the previous weeks. The goal is to encourage them to return to complete the process started during the holidays.
For users who have abandoned their shopping basket, re-engage them by offering them your Easter promotions. Regarding your inactive customers, analyze their purchasing history or their wishes to offer products that can interest them.
Use the same remarketing strategy for your cold prospects by offering them coupons of reduction or special discounts. This will rekindle their interest and encourage them to finalize their purchase.
6. Promote your upcoming products
Spring is also the season of Launch of new products. Easter therefore represents the ideal period to arouse buzz around your new articles.
Take advantage of this party to launch your spring collection and exclusives, especially if your targets are parents and/or children! They are generally more available and receptive to your advertisements during the holidays …
Conclusion
You don't need to be a chocolate manufacturer to enjoy the Easter season! With a marketing strategy to the point, you can boost your sales during this high traffic period. The whole thing is to anchor your communication around holidays, family and delicacies!
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