Create a contest is a very effective marketing lever, especially on social networks.
Attractive for Internet users, who are always on the lookout for good deals, it can also be very beneficial for brands who uses it wisely.
Here are 4 good reasons to create contests to boost your marketing on the web.
1) Create a contest to develop your community
Creating a competition on social networks are an excellent opportunity to increase your community of fans.
For example, a draw With simple conditions of participation (and an attractive lot) can give you a significant gain in followers.
The Topachat computer equipment sale has understood this. She regularly organizes contests with superb lots: complete gaming configurations with lots with high value.
2) Create a contest to start your audience
On social networks, commitment is a concept that encompasses all user interactions with a brand.
And it turns out that creating a contest generally generates engagement, in particular those that involve UGC (content generated by users).
TopAchat, for his part, notably uses his contests to hire his audience on all of his social networks.
They encourage to participate in the competition on all the platforms where the brand is present in order to win subscribers and generate interactions.
Building on several networks to multiply the chances of earnings is also to offer your brand security. Indeed, betting everything on a social network makes you more dependent.
Here, the implementation of the game on several networks, including Discord, allows the brand to create a multi-platform community.
3) Create a contest for data
The possibility of obtaining a reward is a strong motivation, which can encourage participants to provide relevant information for your Matketing strategy.
Many mechanics to involve internet users are possible: answer questions or surveys, create UGCs, invite other people to participate in the competition …
However, you must be careful not to make the conditions of participation too restrictive. In this case, you risk having few participants and frustrating Internet users.
4) Transform your fans into ambassadors from your brand
One of the great forces of the contest is that it encourages your fans to promote your brand themselves:
- By creating content (UGC);
- By sharing your page;
- By mentioning friends, etc.
Your marketing message, once amplified by Internet users, will only be more powerful. Indeed, the recommendation of a friend is the most credible advertising for consumers.
Well done, creating a contest can save you even more followers (and prospects) through your current fan-base.
Organize your contest
Are you determined to create competitions to boost your marketing? Take a look at Our selection of game creations tools.
Do you want to go further in your web strategy? Find a freelance webmarketer on Codeur.com for personalized advice.